An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs just like yourselves who have taken the leap to follow their passion and create their own work & lifestyle. They share their expertise: tips for success, tools they use and valuable things they have learned along the way.

This week I had the pleasure of speaking to Debi Auger of Designs by Debi. She shares with us her tips for branding and the importance of finding your WHY and incorporating yourself into your brand.

Enjoy!

Key Takeaways

  • Branding on a budget: You don’t have to spend a huge amount of money to build your brand
  • Being consistent is important: whether is your Facebook avatar, your logo, your colours
  • People don’t buy what you do, they buy WHY you do it
  • Identify who wants your product and how they will identify with it
  • There are many intangible aspects to a brand: “me” not “we”
  • Sites that you can use to get help developing your logo/website theme: Fiverr, Elance.

Simon Sinek’s Tedx Talk: How great leaders inspire action


 

About Debi Auger

Debi is a multi-passionate jewelry designer, business success coach and internet research specialist. You can buy her ebook “Creating Your Brand – Packaging Your Gift to the World” on Lulu.

 

Enjoy Unstoppable Entrepreneur? Want to be featured or recommend someone? Email  me at sandy@sidekickpm.com.

8 comments

  1. Debi

    Hi Sandy,
    Thank you very much for the opportunity to be interviewed and to speak to your audience. I’m honored to be included in your Unstoppable Entrepreneur Series with so many other amazing women!!
    Much Success,
    ? Debi

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