social media platforms for business

{E97} How do I select the right social media platforms for my business?

It’s normal to feel overwhelmed with all the choice..there are so many social media platforms. In this episode, I go over the questions you need to ask yourself that will help you decide.

Key Takeaways

  • Where does your target audience hang out online?
  • What are you trying to achieve?

Resources Mentioned

introvert friendly marketing tips

{E87} Introvert Friendly Marketing With Tanja Gardner

In this week’s episode, I chat with Tanja Gardner of Conscious Introvert Success and we talk all about introvert-friendly marketing.

We get into what it means to be introverted, how to tweak high-energy marketing activities to make them more introvert-friendly as well as marketing techniques that support the strengths of introverts.

Key Takeaways

  • Different types of marketing have different types of energy ‘costs’ and as an introvert you have to figure out how to work around or with it
  • Introversion is not about being shy but more about getting exhausted from high-energy types of marketing activities like webinars, in-person networking events. Anything that involves 1-many or 1-1 can be very exhausting for introverts
  • Introvert-friendly marketing techniques include: blogging/guest blogging, social media (with boundaries), email marketing

Resources Mentioned

 

Get my Free 3 Part Mini-Video Course and start growing your business with webinars.

stop making excuses in marketing your business

{E85} Always Be Marketing

Marketing shouldn’t stop when times are good! You need to keep it going to avoid the feast/famine cycle but that doesn’t mean you have to always be selling!

Key Takeaways

  • You need an ongoing promotion plan to avoid the feast and famine cycle
  • Marketing your business doesn’t mean selling all the time
  • Even if you are not in the middle of a big launch you still need to market, it’s just the pace you do it at will be different

Resource:

What does your 3 month promotion plan look like?

Get my Free 3 Part Mini-Video Course and start growing your business with webinars.

profile picture - Natalie

{E47} 3 Secrets To Awesome Online and Offline Networking With Natalie Cutler-Welsh

Natalie Cutler-Welsh of Go To Girl Social Media and Networking joins me today to talk about online networking and how to make the most of it.

We talk about profile pics (and how they should look like the current you and not the 10 years ago you), following up with contacts you meet both online and offline with a contact management system (and not just adding them to your email list) and more!

Key Takeaways:

  • Your profile picture should be a good representation of you.
  • Don’t be afraid to reach out to people for advice/mentoring.
  • Have a goal when you go to networking events: I want to connect and follow up with “x” number of people.

Resources:

Tweet me @SandySidhu #BusinessIgnite and let me know how you are going to up your game online.

About Natalie Cutler-Welsh

Natalie Cutler-WelshNatalie Cutler-Welsh is the founder of Go To Girl Social Media and Networking where she loves to connect people, help to shine the light on your business and inform and inspire through her blogs, podcast, networking events and coffee groups. You can find her online at Go To Girl Social Media and Networking.

 

webinar guide

{E43} Fast Fix Fridays #10 Creating Webinar Content Without Giving It All Away

This week’s Fast Fix Friday episode, I answer a listener question regarding webinars. The question: I want to do webinars but how do I create my content without giving it all away and leaving some interest in my products and services?
When I create my webinars, I focus on the WHY and my products/services are the HOW. For example, in my recent webinar series Create, Promote and Profit With Webinars I talk about the 6 reasons why you should do webinars and while I do touch upon the techy aspects of how to do it, it’s not my entire focus.

Key Takeaways:

  • Focus on the WHY and sell the HOW
  • People should walk away with enough information to go out and get started but if they are interested in more and want to get help with the actual HOW which is in my case setting everything up I offer them my DIY Webinar Guide.

Resources:

Have a question for an upcoming episode? Tweet me @SandySidhu, leave me a Speakpipe or send me an email hello@sandysidhumedia.com