There is a foundational piece that many businesses are missing when it comes to Facebook ads..and costing them $$.

There are still many businesses out there who are running their ads without having the Facebook pixel setup.

Why is the pixel so important? I talk about in the video below and here as well.

Re-targeting campaigns (when done the right way) are the easiest types of campaigns to run AND they are the MOST most profitable, too.

When you setup the Facebook pixel on your website, landing page, ecommerce store like Shopify, ticketing site like Eventbrite, you are able to create audiences of those visitors.

Once you create an audience of website visitors, you can then show up in their newsfeed and show them specific ads.

If you need help setting up the Facebook pixel, here is a short training that will get you started.