[Business Ignite] Book Review: QR Codes Kill Kittens by Scott Stratten

Book Review time! In today’s episode, I review Scott Stratten’s new book QR Codes Kill Kittens and share some of my key takeaways. QR Codes Kill Kittens is a short read with tons of examples of email marketing, social media and QR codes gone wrong.

What You’ll Learn In This Podcast  

  • Think about how you are using technology and if your audience/customers are ready for it
  • Consider the user experience: does a QR code on a door make sense? Or on a billboard on the highway?
  • If you open a social media account: whether it is Twitter, Pinterest, Google+ or Facebook don’t just “set it and forget it”, plan to engage or don’t open an account at all!

Sites & Resources Mentioned

  • QR Codes Kill Kittens
  • Scott Stratten’s Keynote at New Media Expo: Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground

 

If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!