{E20} How To Run Your Next Webinar With Hangouts On Air In this episode, I walk you through my webinar strategy and how I am running them (for free!) with Google Hangouts On Air. What You’ll Learn In This Podcast Why email marketing is the most direct way to get your message in front of your prospects Why Google Hangouts on Air are a game-changer The three tools I use to setup and run my webinars with Hangouts On Air Forget expensive, clunky software and use Hangouts On Air to run your next #webinar. Click To Tweet Resources Mentioned Step By Step Guide To Running Your Next Webinar Using Google Hangouts On Air List Boost: Targeted Facebook Ad Strategy {E7}: Google+ Is Not Just For Techies {E17} Online PR and Guest Posting with Maggie Patterson {E18} The One Thing You Must Do On Google+ With Shannon Hernandez {E19} How To Network Online and Offline (and grow your business!) with Alaia Williams Do you plan on adding webinars to your marketing strategy? Let me know in the comments below!
{E18} The One Thing You Must Do On Google+ With Shannon Hernandez Join me for an exciting episode with Shannon Hernandez where we geek out about all things Google+. We talk about the key areas that you MUST fill out, the small change that he made that led to a 30% increase in opt-ins during Hangouts On Air, and how to get the most out of your Google+ experience. What You’ll Learn In This Podcast Why Google+ is not just another social network Why filling out your profile completely is a MUST How to use hangouts to run your next webinar #GooglePlus is *not* just another social network. Find out why: @shanjhernandez #smallbiz… Click To Tweet Resources Mentioned Circle Shannon Circle Sandy Run your next webinar with a Google HOA About Shannon J. Hernandez Shannon Hernandez is an on-air radio personality, podcaster, and social media/online resource. He assists small business owners optimize their marketing efforts through cloud productivity suites and increase their visibility on social media. He is also an authority on podcast generation and audio imaging production
{E16} The Power Of Online Communities: Business Growth, Relationship Building & Micro-Economies In this episode of the Business Ignite Show, I talk about the power of online communities and how they are integral to developing your business online. Why communities? They are perfect way to build relationships, work on the know/like/trust factor and tap into micro-economies. I also talk about “drive by” link dropping vs engagement, getting out of the echo chamber and where to find these communities online. What You’ll Learn In This Podcast How to find communities online Drive By vs Interaction: Why this won’t win you any business Echo chamber vs Interested Based and the power of the micro-economy The Power Of Online Communities: Business Growth, Relationship Building and Micro-Economies… Click To Tweet Sites & Resources Mentioned Thrive Hive Those4Girls (G+ community) Episode 1: Overcoming Facebook Overwhelm with The Stacey Harris Episode 10: Growing Your List Massively In 2014 with Staci Ann
{E15} Plannning and Tracking Your Marketing With Jessica Oman In this episode of The Business Ignite show, I chat with Jessica Oman of Write Ahead and we discuss the importance of planning and tracking your marketing efforts. How much time are you spending on different activities and what is your ROI? Jessica also shares the tools she uses to effectively measure her marketing efforts as well as track new leads. What You’ll Learn In This Podcast The importance of figuring out your customer avatar People underestimate how much time they spend on marketing and the true time costs Start tracking where your leads are coming from the beginning- how did they find out about you? Planning and tracking your #marketing with @writeahead #smallbiz… Click To Tweet Sites & Resources Mentioned Capsule CRM for lead tracking Zoho Asana Basecamp to track marketing and business development Write Ahead Business Planning Checklist About Jessica Oman Jessica Oman is the founder of Write Ahead, where she writes business plans that pack a punch and make investors and lenders pay attention. Connect with her on Twitter @Writeahead. If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!
[Business Ignite] 5 Must Have Tools To Run Your Online Business Tool Time! In this episode of the podcast I share my favorite tools..well at least 5 of them! Admittedly, I’m a bit of a tool-junkie and love experimenting with new ones. Shiny object syndrome? Nah..not me! Okay, fine..maybe just a bit. The upside? You get to save time and hear about the best of the best. So, in no particular order, I bring you my must have tools to run your online business. Schedule Once Ever try planning a meeting with someone and you end up in email ping-pong hell? Where not only are you trying to figure out availabilities you also have different timezones to deal with? Enter Schedule Once. As the name implies, you schedule once. When you create your Schedule Once account, you set your availabilities. It connects with your calendar and blocks off any existing meetings. When someone wants to book time on your calendar, simply send them your schedule once link and they can select the time and zone that works best for them. You get a notification and it’s booked in your calendar. Et voila! End the email back and forth madness. Boomerang Boomerang is a plugin for Gmail. Just because you are hustling and working all hours of the day and night…*does not* mean your clients need to know. Enter Boomerang. Reply to emails on your own time but schedule them out to go out with Boomerang at more appropriate times. Have emails that you don’t need to deal with right now (webinar reminders, concert tickets..), Boomerang them to return at a specified date. Social Media Management Social media dashboards and scheduling tools. I personally use a combo of Hootsuite and Buffer. Why not just use Twitter.com, you ask? I use Hootsuite’s dashboard to get an overview of my Twitter lists, if there are conversations, keywords or hashtags I want to follow. I also use it to schedule out evergreen content like past episodes of my podcast or relevant blog posts. I use BufferApp to curate and share content on the fly and like it’s ease of use as a browser plugin. DropBox Dropbox is a free service that lets you access your files from anywhere. I use DropBox to easily share my raw podcast files with my podcast editor. With a shared DropBox folder, I can share files and access the edited files once they are ready. No need to email large files back and forth. Similarly, when working with coaching clients, I use DropBox to share call recordings and pdfs. And the beauty of it? It’s all in the cloud…accessible from anywhere, on any device. Take a look at these 5 must have #tools to run your online business Click To Tweet Google..well..everything. Google Drive is first on my list. I do *everything* in there..from working on documents (like coming up withe new product ideas) to collaborating on retreat planning (with my partner who is 3000 miles away!) Analytics: you need this on your site. And it’s free. Enough said. Google+ and Hangouts: I looove this platform and especially the hangouts and hangouts on air. Super easy to jump on and broadcast panels, shows, coaching calls, webinars…you name it! What are some of your favorite tools? Let me know in the comments!