social media success - Part 1

{E89} The Secret To Social Media Success Part 1

Ever feel like you’re missing *something* when it comes to social media? But not sure what? That you’re spending hours on the various platforms but not really seeing any results (or even sure what the results should be?!) I hear you and have been in your exact shoes. Spending way too much time in different groups, pinning, tweeting, posting and for what all seems in vain.

Over the years that I’ve been active on social media and consulting clients, I’ve developed a system that works for me as well as my clients. I teach this in my Ignite Online program when we cover the 3 Pillars and get into growing your online presence and connecting with your ideal clients. And today I’m giving you the exact Social Media Strategy Worksheet that we work through together.

Key Takeaways

  • You can’t be on every social media platform- be selective
  • Go deep vs wide when it comes to joining groups, listen and observe how the group functions
  • Arm yourself with a plan and know what you are trying to achieve with your social media

Resources Mentioned

introvert friendly marketing tips

{E87} Introvert Friendly Marketing With Tanja Gardner

In this week’s episode, I chat with Tanja Gardner of Conscious Introvert Success and we talk all about introvert-friendly marketing.

We get into what it means to be introverted, how to tweak high-energy marketing activities to make them more introvert-friendly as well as marketing techniques that support the strengths of introverts.

Key Takeaways

  • Different types of marketing have different types of energy ‘costs’ and as an introvert you have to figure out how to work around or with it
  • Introversion is not about being shy but more about getting exhausted from high-energy types of marketing activities like webinars, in-person networking events. Anything that involves 1-many or 1-1 can be very exhausting for introverts
  • Introvert-friendly marketing techniques include: blogging/guest blogging, social media (with boundaries), email marketing

Resources Mentioned

 

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stop making excuses in marketing your business

{E85} Always Be Marketing

Marketing shouldn’t stop when times are good! You need to keep it going to avoid the feast/famine cycle but that doesn’t mean you have to always be selling!

Key Takeaways

  • You need an ongoing promotion plan to avoid the feast and famine cycle
  • Marketing your business doesn’t mean selling all the time
  • Even if you are not in the middle of a big launch you still need to market, it’s just the pace you do it at will be different

Resource:

What does your 3 month promotion plan look like?

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Fast Fix Fridays

{E84} Fast Fix Fridays #27 How do I overcome the fear of doing webinars?

In this week’s Q&A Friday, I answer a question I get often: I want to do webinars but how do I overcome my fear of doing them?

Key Takeaways:

  • Practice, practice, practice!
  • Things can go wrong and it has happened to many of us but nothing beats testing and trying things out several times before.

Resources

Have a question for a future episode? Email me hello@sandysidhumedia.com

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Inbound Marketing

{E83} The doomed restaurant (and what it has to do with your business)

In this week’s solo episode, I talk more about the 3 Pilllars of Online Marketing and share a story about a doomed restaurant location my neighborhood and how that relates to marketing your business online.

Key Takeaways:

  • You can have all the bells and whistles you want on your website, but you need to have a plan to bring people to your site
  • It doesn’t end with building a nice website, and having amazing packages and services- what’s your promotion plan? Will you be doing guest blogging? Webinars? Facebook ads? Free strategy calls?

Resource:

What does your 3 month promotion plan look like?

Get my Free 3 Part Mini-Video Course and start growing your business with webinars.