Zuckerberg gets rich(er) every time you do this 😱

First off, I just need to get this off my chest. I share this with my newsletter peeps every few months but every.single.time I see an ad in the feed and then click over to the website and don’t see the Facebook pixel installed….I’m LIKE WHY, WHY? Why are you just handing over your hard-earned dollars to Zuckerberg like that? THERE ARE MORE FUN WAYS TO LOSE MONEY. Not to mention, less frustrating. Because who wants to pay $$ to get little to no results?

I even posted it on my Facebook profile.

Because I can’t stand the missed opportunity. When you have the pixel installed and then run ads…magic happens. You get to show up to people who ALREADY have visited your website but may have gotten distracted by other shiny objects before completing their signup/transaction/purchase.

Still with me?

Here is an example of a client retargeting ad campaign that I started a few days ago and the Facebook pixel had only been installed for 5 days when we got these results.

Yes, that was 1.67 spent to generate 360 in sales. Do the math. That is a pretty EPIC return.

I’m not sharing this to pat myself on the back but rather to show you what is possible.

Now you’re probably thinking, HOW CAN I GET IN ON THIS ACTION? I’ve tried Facebook ads and they don’t work/are hard/always changing.

Start by installing the Facebook pixel. Not sure how? Watch this free training and get setup in minutes.

Once you’ve setup and installed the pixel, you can then setup Custom Audiences which you will use in retargeting ads.

Whether you are running ads in the next month or a few months from now, installing the Facebook pixel is key to lowering your ad costs and staying top of mind with potential customers.

Ready to use Facebook ads but not sure where to start? Join the FAB Ads Club and get training + support TODAY!

How To Setup A Facebook Custom Website Audience

In this video, I’m going to walk you through setting up a custom audience of website visitors.

Why is this valuable?

Re-target website visitors on Facebook
Stay top of mind
Market to a warm audience

To create a custom audience, you will need to setup the Facebook pixel on your website.

This small (but mighty) piece of code helps you target people who have already visited your website while on Facebook. This lets you target people who are already familiar with your business and also track the success of your ads.

Consequently, you can

lower your cost per lead
bring in more leas
and increase the quality of those leads

Example of A Retargeting Ad

This a an ad that is shown to people who have visited a specific lead magnet to remind them of a free strategy call I offer:

Ready to grow your business with Facebook ads? Sign up for a free strategy call and let’s map out your lead generation plan!

How Coaches Can Use Funnels To Book More Discovery Calls

Disclosure: Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and purchase.

In this video, I go over how to setup a discovery call funnel and the benefits of having one in place.

Essentially, how it works is having a lead magnet and using the the thank you page as an invite to book a discovery call.

Too often, I will see people leave the thank you page as the default thank you page (for example-Thanks for signing up) and that is a missed opportunity.

Why? Because you have your prospect’s attention and the thank you page is a chance to tell them what to do next. In the case of a discovery call funnel, that would be inviting them to book a discovery call.

Now, you’re probably thinking- how do I weed out the tire-kickers and people who might not be a fit? That’s where a form comes in handy and you can ask a few questions to weed out the people who may not be a fit.

Tools used:

Canva

ClickFunnels

Acuity Scheduling

Get your free Discovery Call Funnel here.

How Retargeting Ads Helped One Business Make $75K With $500 In Ads

Too often I hear from business owners that their ads are not working.

I follow up with, “What was the strategy you used??”

The response typically goes, “I tried boosting a few posts here and there, but nothing happened.” 🙁

The problem with just occasionally boosting posts is that there is no real plan or vision behind it. It may increase the visibility of your business through these posts but if you are simply hoping to throw an ad together and make sales without a plan…you’re wasting your time and money.

I put together a case study in which I share the exact strategy and ads behind 2 campaigns that generated over $75,000 with an ad spend of only $500 for my client, Burrell Education.

Common Traps Small Businesses Fall Into

Boosting posts without a plan

Trying to “sell” to “cold” audiences

Not enough lead time before an event, product/service launch or a webinar

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What should you do instead?

Well, it depends entirely on your funnel and where your prospects are within it.

Download the entire case study here

How To Use Show and Tell To Book Discovery Calls

Today I want to take you briefly down memory lane…all the way back to Kindergarten!

(Yes, I’m going waaay back but you’ll see why it all makes sense in just a bit!)

Show and Tell.

Remember when you were asked to bring in your favorite toy/book/ and show it to your classmates and talk about it? And everyone would ooh and ahh?

Well, that works in business as well.

Instead of just talking about what you do to potential clients- why not show?

That could look like:

Doing a video walkthrough of your membership site (people love behind the scenes)
Demoing a product you sell and how to use it
Showing how you do something (designing a logo, setting up an ad campaign, making a recipe, prep for a consult)….

And while you’re at it…tell them what’s next. What should they do?

Go here to learn more
Sign up for a call
Download …

Because I’m always testing what I share here, I recently did my own “Show and Tell” and booked 22 discovery calls in 2 weeks!!

And it didn’t require many moving parts. Here’s what I did:

Recorded a screen-share of how I run an ad campaign for my spa/chiropractor/gym clients that gets results
Uploaded video to Facebook and created ad (but you could always try just to your page first)
Call to action was to book a call and linked to my online scheduler such as Calendly, Acuity(affiliate link).

And the really great thing about this? People are coming on the calls ready to discuss next steps. They have seen what you do and already have questions about how it can work in their business.

There you go! Super simple, nothing fancy required!

What do you think? Is this something you will try?

Want do discuss your Show and Tell strategy? Book a free 20 minute consultation.

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Tag Archives: lead generation