Jen Havice joins me today to talk all things website copy and how to write website copy that converts. We talk about how to create content that will get people to do what you want while still creating copy that has personality.
Jen shares why every page of your website is important, when it comes to conversions and we walk through her About Page as an example. We also dig into qualitative vs quantitative, A/B testing and getting feedback from your customers. I’d like to hear from you!
Key Takeaways:
- Each page on your website should have its own value prop.
- About pages are one of the most visited pages on your website- use the real estate to your advantage and have a call to action.
- Lead your site visitors in the direction you want them to go.
Resources:
Let me know in the comments what changes you plan on making to your copy!
About Jen Havice
Jen Havice is a website copywriter who specializes in creating content with personality that’s made for conversions. She helps small businesses and entrepreneurs create better performing websites with better copy. You can find her on Twitter as @jenhavice or on the web at makementionmedia.com