facebook ads competitors

How To See Facebook Ads From Your Competitors

 

Ever wonder if other businesses in your industry are running Facebook ads and if they are, what they look like? Well, thanks to a new feature rollout (in their efforts to be more transparent) now you can! Check out this quick video below where I walk you through the steps.

Why this is good?

  1. You can see exactly the copy and creative your competitors are using
  2. The countries they are targeting

Why is this bad?

  1. No data: You don’t have any insight on metrics and what is really working
  2. Copycats: Trying to do the same thing that industry leaders are doing

Recommendations

Seeing ads is not necessarily a new thing(remember billboards, magazines, flyers) but it is definitely new for digital entrepreneurs…and Facebook just made it a lot easier.

Use this information as inspiration for your marketing efforts but don’t just straight copy because ultimately you don’t know how much they are paying for these campaigns and if they are effective.

Serious about generating leads online for your business? Do this first.

I’m going to take a guess and assume you are here because you

1) want to get more leads for your business and

2) heard you can accomplish this with Facebook ads.

Yes?

Ok, great!

Well, I want to make sure that before you even start with ads that you do this one thing and make sure you have everything setup to work FOR you.

What exactly is that? It’s the Facebook pixel. And it’s a game-changer. And in fact, when I see people running ads and don’t have it setup on their site, I’m like WHYYYYYY.

In a nutshell, the pixel helps you build audiences off of people who have visited your website and which you can then target on Facebook. Warm traffic is much easier to convert to leads and sales than people who don’t know you yet.

And it takes no time to do.

So go ahead and take 3 minutes and and get your site ready to start running those lead-generating ads!

Watch the Facebook Pixel Training here.

Facebook Retargeting Ads

How Retargeting Ads Helped One Business Make $75K With $500 In Ads

Too often I hear from business owners that their ads are not working.

I follow up with, “What was the strategy you used??”

The response typically goes, “I tried boosting a few posts here and there, but nothing happened.” 🙁

The problem with just occasionally boosting posts is that there is no real plan or vision behind it. It may increase the visibility of your business through these posts but if you are simply hoping to throw an ad together and make sales without a plan…you’re wasting your time and money.

I put together a case study in which I share the exact strategy and ads behind 2 campaigns that generated over $75,000 with an ad spend of only $500 for my client, Burrell Education.

Common Traps Small Businesses Fall Into

  • Boosting posts without a plan
  • Trying to “sell” to “cold” audiences
  • Not enough lead time before an event, product/service launch or a webinar

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What should you do instead?

Well, it depends entirely on your funnel and where your prospects are within it.

Download the entire case study here

Facebook ads

How To Use Show and Tell To Book Discovery Calls

Today I want to take you briefly down memory lane…all the way back to Kindergarten!

(Yes, I’m going waaay back but you’ll see why it all makes sense in just a bit!)

Show and Tell.

Remember when you were asked to bring in your favorite toy/book/ and show it to your classmates and talk about it? And everyone would ooh and ahh?

Well, that works in business as well.

Instead of just talking about what you do to potential clients- why not show?

That could look like:

  • Doing a video walkthrough of your membership site (people love behind the scenes)
  • Demoing a product you sell and how to use it
  • Showing how you do something (designing a logo, setting up an ad campaign, making a recipe, prep for a consult)….

And while you’re at it…tell them what’s next. What should they do?

  • Go here to learn more
  • Sign up for a call
  • Download …

Because I’m always testing what I share here, I recently did my own “Show and Tell” and booked 22 discovery calls in 2 weeks!!

And it didn’t require many moving parts. Here’s what I did:

  • Recorded a screen-share of how I run an ad campaign for my spa/chiropractor/gym clients that gets results
  • Uploaded video to Facebook and created ad (but you could always try just to your page first)
  • Call to action was to book a call and linked to my online scheduler such as Calendly, Acuity(affiliate link).

And the really great thing about this? People are coming on the calls ready to discuss next steps. They have seen what you do and already have questions about how it can work in their business.

There you go! Super simple, nothing fancy required!

What do you think? Is this something you will try?

Want do discuss your Show and Tell strategy? Book a free 20 minute consultation.

How To Create Your Facebook Ad Image In Under 5 Minutes

In this video, I walk you through how to create an image for your Facebook ad using the tool Snappa.io (affiliate link).

If you’ve done Facebook ads before or are just beginning to get started, then you know that you have to:

  • Create a campaign with ad set, audience, targeting
  • Create the ad copy
  • Create the ad image
  • Setup a landing page (for your lead-magnet, webinar, service, product, etc)
  • Set up your targeting (and any corresponding custom conversions)
  • Test!!

For the purpose of this post, I’m focusing on the image piece because that is one of the places that many people get stuck.

Not only do you have to come up with an idea for an image to support your offer, you have to think about where to source images, what text to include and so on.

That’s why I’m loving this new tool, Snappa.io and as I show you in the video, includes existing templates that you can tweak (or use as is) and free high-res stock photos (just that alone is huge- no more searching multiple sites).

 

Set your Facebook Ads up for success. Get the free training here.

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