In this video, I talk about the common frustration I hear about Facebook ads- “they don’t work, too expensive” and what to do instead.
3 things you can do right now:
Get support with your Facebook + Instagram ads. Join FAB Ads Club today.
Are your Facebook ads not converting?
Maybe your audience is just not ready for your message…
Or they are busy and not checking their phones…
Or you might not have a good ad…
It’s hard to predict what your audience will respond to. You can make a very educated guess but until you put your ad out there, you won’t know if it works or not.
What do you do if you ad isn’t working?
Tip: When you make these changes- duplicate the adset/ad so that you can have data you can use to compare.
I just did that with a client of mine. We thought we knew what to offer but when we tested 3 different ones we actually got really clear on what her audience really wanted. It pays to test!
You won’t know what will work until you put it out there. Put your stuff out there then look at the data and be willing to change what you need to.
Want to skip the thinking/ guessing part of creating ads?
JOIN FAB ADS CLUB TODAY! FOR ONLY $7 you can try out FAB ADS CLUB for 14 days and take out the guess-work of creating your ad campaigns.
Want to build the worst Facebook ad ever?
Here is exactly what to do:
1. Decide you are going to write an ad right this second because that’s what everyone else is doing 😛
2. Open up your ads manager and take a guess what type of campaign to run. Reach? Sure! Why not!
3. Select an audience using some guesswork: Male and Female, 25-55, worldwide, interested in ‘coaching’. DONE! 1,753321 is a great audience size, right?
4. Daily budget? $50
5. How long should you run that ad? FOREVER!
6. Image time: grab the first stock photo you see with people sitting around a computer.
You see where this i going, right? This ad is going to fail. Badly.
Why?
Because it was rushed and there was no plan. Take the time to think through your campaign type, audience, photos, and of course text.
Do that and you are already ahead of most of the people running Facebook ads for their business right now.
Want to skip the thinking/ guessing part of creating ads?
JOIN FAB ADS CLUB TODAY! FOR ONLY $7 you can try out FAB ADS CLUB for 14 days and take out the guess-work of creating your ad campaigns.
First off, I just need to get this off my chest. I share this with my newsletter peeps every few months but every.single.time I see an ad in the feed and then click over to the website and don’t see the Facebook pixel installed….I’m LIKE WHY, WHY? Why are you just handing over your hard-earned dollars to Zuckerberg like that? THERE ARE MORE FUN WAYS TO LOSE MONEY. Not to mention, less frustrating. Because who wants to pay $$ to get little to no results?
I even posted it on my Facebook profile.
Because I can’t stand the missed opportunity. When you have the pixel installed and then run ads…magic happens. You get to show up to people who ALREADY have visited your website but may have gotten distracted by other shiny objects before completing their signup/transaction/purchase.
Still with me?
Here is an example of a client retargeting ad campaign that I started a few days ago and the Facebook pixel had only been installed for 5 days when we got these results.
Yes, that was 1.67 spent to generate 360 in sales. Do the math. That is a pretty EPIC return.
I’m not sharing this to pat myself on the back but rather to show you what is possible.
Now you’re probably thinking, HOW CAN I GET IN ON THIS ACTION? I’ve tried Facebook ads and they don’t work/are hard/always changing.
Start by installing the Facebook pixel. Not sure how? Watch this free training and get setup in minutes.
Once you’ve setup and installed the pixel, you can then setup Custom Audiences which you will use in retargeting ads.
Whether you are running ads in the next month or a few months from now, installing the Facebook pixel is key to lowering your ad costs and staying top of mind with potential customers.
Ready to use Facebook ads but not sure where to start? Join the FAB Ads Club and get training + support TODAY!
In this video, I’m going to walk you through setting up a custom audience of website visitors.
Why is this valuable?
Re-target website visitors on Facebook
Stay top of mind
Market to a warm audience
To create a custom audience, you will need to setup the Facebook pixel on your website.
Example of A Retargeting Ad
This a an ad that is shown to people who have visited a specific lead magnet to remind them of a free strategy call I offer:
Ready to grow your business with Facebook ads? Sign up for a free strategy call and let’s map out your lead generation plan!