Ever wonder if other businesses in your industry are running Facebook ads and if they are, what they look like? Well, thanks to a new feature rollout (in their efforts to be more transparent) now you can! Check out this quick video below where I walk you through the steps.
Why this is good?
- You can see exactly the copy and creative your competitors are using
- The countries they are targeting
Why is this bad?
- No data: You don’t have any insight on metrics and what is really working
- Copycats: Trying to do the same thing that industry leaders are doing
Recommendations
Seeing ads is not necessarily a new thing(remember billboards, magazines, flyers) but it is definitely new for digital entrepreneurs…and Facebook just made it a lot easier.
Use this information as inspiration for your marketing efforts but don’t just straight copy because ultimately you don’t know how much they are paying for these campaigns and if they are effective.