This week’s Fast Fix Friday episode, I answer a listener question regarding webinars. The question: I want to do webinars but how do I create my content without giving it all away and leaving some interest in my products and services?
When I create my webinars, I focus on the WHY and my products/services are the HOW. For example, in my recent webinar series Create, Promote and Profit With Webinars I talk about the 6 reasons why you should do webinars and while I do touch upon the techy aspects of how to do it, it’s not my entire focus.

Key Takeaways:

• Focus on the WHY and sell the HOW
• People should walk away with enough information to go out and get started but if they are interested in more and want to get help with the actual HOW which is in my case setting everything up I offer them my DIY Webinar Guide.