This week I chat with fellow digital strategist and Canadian, Jackie Johnstone and we dig into Facebook graph search, the pain and reality of Facebook engagement and what you should really be paying attention to.
We also discuss social media ‘addiction’ and how to manage your time better online.
Key Takeaways:
- Facebook isn’t out to get you- they’re just trying to make the best user experience for everyone..your content needs to be good!
- Set your settings to US English to use Facebook Graph search (and make sure to use your Profile)
- Find more groups by doing a graph search “Groups of People Who Like ____”
- Pick 3 to 5 groups to join and spend time listening and observing how things workThe best online marketing strategy is to show up and provide value. People will find you.
- Pay it forward Friday: answer questions for your community
- It’s not helpful to have people who aren’t your ideal client to like your Facebook page since they won’t engage
- Make sure your profile is linked to your business page so people can find you!!
Check your Facebook Insights to better understand your page engagement
Make sure to link your personal profile to your business profile so people can find your business
Resources:
Join the Ignite Online Community and connect with other entrepreneurs over at https://www.sandysidhumedia.com/igniteweekly
About Jackie Johnstone
Jackie Johnstone is Canadian expat currently living in Bordeaux, France. She’s a social & digital strategist to passionate entrepreneurs who love their work, the only trouble is they aren’t having the impact they know they are capable of because they aren’t sure how to find & really connect with the people who need them (and the technology is giving them a headache). She’s on a mission to help them start making REAL connections with MORE people they can help (and they can get paid to do what they love). Learn more about Jackie at jackiejohnstone.com
