First off, I just need to get this off my chest. I share this with my newsletter peeps every few months but every.single.time I see an ad in the feed and then click over to the website and don’t see the Facebook pixel installed….I’m LIKE WHY, WHY? Why are you just handing over your hard-earned dollars to Zuckerberg like that? THERE ARE MORE FUN WAYS TO LOSE MONEY. Not to mention, less frustrating. Because who wants to pay $$ to get little to no results?
I even posted it on my Facebook profile.
Because I can’t stand the missed opportunity. When you have the pixel installed and then run ads…magic happens. You get to show up to people who ALREADY have visited your website but may have gotten distracted by other shiny objects before completing their signup/transaction/purchase.
Still with me?
Here is an example of a client retargeting ad campaign that I started a few days ago and the Facebook pixel had only been installed for 5 days when we got these results.
Yes, that was 1.67 spent to generate 360 in sales. Do the math. That is a pretty EPIC return.
I’m not sharing this to pat myself on the back but rather to show you what is possible.
Now you’re probably thinking, HOW CAN I GET IN ON THIS ACTION? I’ve tried Facebook ads and they don’t work/are hard/always changing.
Start by installing the Facebook pixel. Not sure how? Watch this free training and get setup in minutes.
Once you’ve setup and installed the pixel, you can then setup Custom Audiences which you will use in retargeting ads.
Whether you are running ads in the next month or a few months from now, installing the Facebook pixel is key to lowering your ad costs and staying top of mind with potential customers.
Ready to use Facebook ads but not sure where to start? Join the FAB Ads Club and get training + support TODAY!
