Too often I hear from business owners that their ads are not working.
I follow up with, “What was the strategy you used??”
The response typically goes, “I tried boosting a few posts here and there, but nothing happened.” 🙁
The problem with just occasionally boosting posts is that there is no real plan or vision behind it. It may increase the visibility of your business through these posts but if you are simply hoping to throw an ad together and make sales without a plan…you’re wasting your time and money.
I put together a case study in which I share the exact strategy and ads behind 2 campaigns that generated over $75,000 with an ad spend of only $500 for my client, Burrell Education.
Common Traps Small Businesses Fall Into
- Boosting posts without a plan
- Trying to “sell” to “cold” audiences
- Not enough lead time before an event, product/service launch or a webinar
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What should you do instead?
Well, it depends entirely on your funnel and where your prospects are within it.
Download the entire case study here
