In this video, I’m going to walk you through setting up a custom audience of website visitors.
Why is this valuable?
Re-target website visitors on Facebook
Stay top of mind
Market to a warm audience
To create a custom audience, you will need to setup the Facebook pixel on your website.
This small (but mighty) piece of code helps you target people who have already visited your website while on Facebook. This lets you target people who are already familiar with your business and also track the success of your ads.
Consequently, you can
- lower your cost per lead
- bring in more leas
- and increase the quality of those leads
Example of A Retargeting Ad
This a an ad that is shown to people who have visited a specific lead magnet to remind them of a free strategy call I offer:
Ready to grow your business with Facebook ads? Sign up for a free strategy call and let’s map out your lead generation plan!