In today’s episode, I chat with Pat Romain, digital strategist and e-commerce enthusiast, where we talk all about launching products online and why you should have something to sell online.
We go through the steps from creating your content to having it up for sale on your website. How to integrate your shopping cart with your email marketing system without having to get too techy. When to choose a 3rd party site to sell vs having the ecommerce solution end to end on your site. We also talk about marketing and getting the word out about your product launch.
Key Takeaways:
- When picking a tech solution for your launch consider what you want your customer experience to be
- Your first launch won’t necessarily be your biggest launch..get the word out and reach out to everyone you know (you never know who they know!)
- Be prepared for something to go wrong 🙂 Test all your links!
Resources:
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About Pat Romain
Patouchka Romain, Pat for short, helps small business owners launch their products online by laying out the perfect strategy for their products and implementing that strategy for maximum results. She also support businesses with setting up their e-commerce platforms and email marketing systems. You can find her on Twitter as @patouchkaromain or on the web at patromain.com