In this episode of The Business Ignite show, I chat with Jessica Oman of Write Ahead and we discuss the importance of planning and tracking your marketing efforts. How much time are you spending on different activities and what is your ROI? Jessica also shares the tools she uses to effectively measure her marketing efforts as well as track new leads. What You’ll Learn In This Podcast The importance of figuring out your customer avatar People underestimate how much time they spend on marketing and the true time costs Start tracking where your leads are coming from the beginning- how did they find out about you? Planning and tracking your #marketing with @writeahead #smallbiz… Click To Tweet Sites & Resources Mentioned Capsule CRM for lead tracking Zoho Asana Basecamp to track marketing and business development Write Ahead Business Planning Checklist About Jessica Oman Jessica Oman is the founder of Write Ahead, where she writes business plans that pack a punch and make investors and lenders pay attention. Connect with her on Twitter @Writeahead. If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!
