Do you feel like you are always creating new content to spread the word about your work? And once you finish something it’s time to start the process all over and it feels like a never-ending hamster wheel of content creation? Madness, right? In this episode, I look at how to get off the content creation hamster wheel and get more out of your existing content.

What You’ll Learn In This Podcast 

  • Give your content new legs by adapting it to different platforms
  • You don’t always have to be creating new content but look at how you can repurpose it, for example turn a blog post into a short video or audio clip.
  • Experiment with different content formats.

 

 

Sites & Resources Mentioned

If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!

15 comments

  1. Erica Bishop

    Sandy, this episode could not have come at a better time. How to repurpose content has been on my mind lately, but all my resources are so scattered. Thank you for streamlining all these different formats into one episode!

  2. The Stacey Harris

    I LOVED this idea, I hadn’t thought about turning my presentations into other stuff. Also I’m thinking of turning some of my podcasts into written blog posts and pitching them as guest posts other places to drive traffic back to me.

    Thanks for the inspiration!

    • Sandy Sidhu

      Oh I hear you! There is gold in those presentations! And right on with podcasts turned into blog posts…this was a post turned into podcast 🙂

  3. Ali Meza

    When you said that this podcast was a repurposed blog post from a year ago…. **mind blown** I would have never thought to do that! I guess I always thought it would be so obvious to everyone. But I get new subscribers all the time who don’t have hours on end to scroll through all my old blog posts. This is life-changing. Thank you!

  4. Kate Marolt

    LOVE this. I used to get so sick of writing blog posts and figuring out content. Now that I realize people want to hear things again and be reminded, as well as there are endless spin offs and updates.. content is everywhere!

  5. Maggie Patterson

    Great post Sandy – and I think I’m listening to you so much that I inadvertently stole your “get off the hamster wheel” in my own content. (Sorry!) Apparently you are in my head. Super practical advice as always!

  6. Kate Lindsay (Get To The Good)

    I have been wanting to move away from “just” blogging to include much more. there are a lot of good ideas here to take what I have written and do it all over again. I was totally stuck in doing more. Cool! Cheers

  7. Lisa Wang

    Sandy, being my financial marketing myself, I empathize with the issue of not having enough time to keep developing new content! I am always looking for new ways to repackage and reposition and this post has certainly given me some fresh new ideas! Thanks for sharing!