Episode 10: Overcome SEO Overwhelm With Tennille Hopper

An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs just like yourselves who have taken the leap to follow their passion and create their own work & lifestyle. They share their expertise: tips for success, tools they use and valuable things they have learned along the way.

This week I had the pleasure of interivewing Tennille Hopper of Pretty Little Pixels where she shares tips on how to get started with search engine optimization and brings clarity to a subject that causes many entrepreneurs overwhelm.

Watch the video below where Tennille covers SEO basics and provides valuable tips!

 

 

Key Takeaways On Getting Started With SEO:

  • Why your website needs SEO to attract your ideal customers
  • Craft your keywords around your target market and ideal customer profile
  • Using the Google Keyword Tool to figure out search volumes around specific keyword/phrases
  • The benefits of blogging and how it creates fresh search-friendly content
  • Why you can’t just ‘Set it and Forget it”
  • Download a copy of the SEO Cheat Sheet.

Thank you Tennille!

About Tennille Hopper

 

seo for solopreneursTennille Hopper, president and principal designer of Pretty Little Pixels, is an expert designer and digital marketer who has received accolades for her million-dollar branding campaigns, creative design work and strategic Internet marketing plans. Pretty Little Pixels offers high-quality print and online design and marketing services at reasonable prices.

 

Enjoy Unstoppable Entrepreneur? Want to be featured or recommend someone? Email me at sandy@sidekickpm.com.

Episode 9: Turning Ideas Into Action And Launching A Product With Natalie Sisson

An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs just like yourselves who have taken the leap to follow their passion and create their own work & lifestyle. They share their expertise: tips for success, tools they use and valuable things they have learned along the way.

This week I had the pleasure of interviewing Natalie Sisson of The Suitcase Entrepreneur live! Natalie shares with us the details of her first product launch, her advice for those just starting out and her biggest initiative yet!

Watch the video below.

 

 

Key Takeaways On Launching Your First Product:

  • Be specific about the outcomes you want and taking yourself seriously.
  • Ask yourself when developing your product, “Who am I serving?” “Am I doing it in the best possible way?”
  • The importance of starting your idea and building on it as you go.
  • Invest the time, money and plan so your product looks good!

An idea is just an idea until you put it out there and take action.  Click to Tweet

And Natalie’s latest product launch:

$100 Change initiative

product launch tips for solopreneursAbout Natalie Sisson

Natalie Sisson, The Suitcase Entrepreneur, shows you creative ways to run your business from anywhere. She’s travelled to over 56 countries, biked across Africa and raised over 12K for WomenWin and is passionate about entrepreneurship.

 

Enjoy Unstoppable Entrepreneur? Want to be featured or recommend someone? Email  me at sandy@sidekickpm.com.

Unstoppable Entrepreneur: 5 Inspiring Startup and Life Insights from Cindy Gallop

I recently had the opportunity to hear Cindy Gallopdoing what you love solopreneur speak at the Montreal International Startup Festival and also participate in a group discussion where she shared her wisdom and insights on- doing your own thing, following your passion as well as that little thing many of us dread called ‘self-promotion.’

Cindy Gallop is a TED speaker and “has turned her illustrious advertising career into a lifelong pursuit of changing the world.”

Below you will find the highlights ..I regret not recording it to better capture the amazing insights that she shared!

1.”You need to stop comparing your inside to everyone else’s outside” -gapingvoid

Because who hasn’t looked at someone’s accomplishments and thought to themselves, ‘man, what is WRONG with me..why am not bigger/better/faster/richer etc’. Well, we need to stop doing that because it’s not helping us move forward! And we can’t always judge the outcome without knowing how much work and effort the person has put in to get there. The social web makes it particular difficult since it seems that people are always sharing the highlights of their lives.

Source: royreid.ca

 

2. There is no such thing as job “security”

cindy gallop

The group eagerly soaks in Cindy's wisdom

Not anymore, at least! And no one cares more about your security than you do! Why not build something yourself and put your security back in your own hands? Instead of working on someone else’s passions and dreams; why not work on your own? And as Cindy mentioned, there doesn’t seem to be a better time than now.

3. “Out of discomfort comes greatness”

Whether that is working with people different from you ..whether  the opposite sex, or with people who have different ways of thinking and approaching problems ..it is only when you get out of your comfort zone does the magic happen.  You have to  experiment and learn new things to keep moving forward.

Source: collinallin.com

 

 

4. It’s not the title that matters but the value you bring

Cindy mentioned that how after she had resigned from her executive position to work on her own startup, she wondered if she would get the same attention and recognition as before.. However, she soon realized that it was the value that she brought that made people want to  work with her and not just the organization/companies that she represented. I know titles are something that I often struggle with and often not sure what to call myself outside of the corporate world..but this helped bring back the focus on what pain-points can you help people with, what value can you bring and less about labeling yourself.

And one of my favorites..

5. Self-Promotion is not a dirty word

Yet, women in particular tend to struggle with this. But…if you don’t toot your own horn, who will? It’s just a matter of finding the right way of approaching it so you don’t necessarily come off as bragging (all the time) but rather sharing what you are doing and your accomplishments. People are watching and listening and this sends out cues as to what you are all about and what type of work and opportunities you may be available for. Cindy makes no apologies for being prolific on Twitter and sharing her accomplishments and is even proud of being on a few ‘these people brag’ twitter lists! We all need to follow  her lead and show the world how awesome we are more often!

It was really awesome of Cindy to take the time out of her busy festival schedule and share her experiences with us. She is definitely unstoppable and paving the way for more women to follow in her lead.

Thank you, Cindy!

Episode 8: Branding Tips for Solopreneurs with Debi Auger

An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs just like yourselves who have taken the leap to follow their passion and create their own work & lifestyle. They share their expertise: tips for success, tools they use and valuable things they have learned along the way.

This week I had the pleasure of speaking to Debi Auger of Designs by Debi. She shares with us her tips for branding and the importance of finding your WHY and incorporating yourself into your brand.

Enjoy!

Key Takeaways

  • Branding on a budget: You don’t have to spend a huge amount of money to build your brand
  • Being consistent is important: whether is your Facebook avatar, your logo, your colours
  • People don’t buy what you do, they buy WHY you do it
  • Identify who wants your product and how they will identify with it
  • There are many intangible aspects to a brand: “me” not “we”
  • Sites that you can use to get help developing your logo/website theme: Fiverr, Elance.

Simon Sinek’s Tedx Talk: How great leaders inspire action


 

About Debi Auger

Debi is a multi-passionate jewelry designer, business success coach and internet research specialist. You can buy her ebook “Creating Your Brand – Packaging Your Gift to the World” on Lulu.

 

Enjoy Unstoppable Entrepreneur? Want to be featured or recommend someone? Email  me at sandy@sidekickpm.com.

Episode 7: Taking Small Steps to Big Change with Claire Kerslake

An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs just like yourselves who have taken the leap to follow their passion and create their own work & lifestyle. They share their expertise: tips for success, tools they use and valuable things they have learned along the way.

This week I had the pleasure of speaking to Claire Kerslake of Loving Life with Diabetes and we discussed the importance of taking small steps towards change: whether it is starting a health plan or even tackling social media!

Key Takeaways:

In this interview we will discuss:

  • Figuring out what is motivating you to make change
  • Why you should only start with 5 minutes a day when starting something new
  • The importance of mindset and the shift that happens when you spin a negative into a positive

Enjoy!

Claire Kerslake is a Credentialled Diabetes Educator, Health Coach and Founder of Loving Life With Diabetes. She helps others create the health they need to live lives that make their hearts sing.  You can connect with Claire on twitter and like Loving Life With Diabetes on Facebook.

 

Enjoy Unstoppable Entrepreneur? Want to be featured or recommend someone? Email  sandy@sidekickpm.com.