Fast Fix Fridays

{E88} Fast Fix Fridays #29 Please stop automatically adding people to your Facebook group

There’s a reason why they call it permission-based marketing and that applies to Facebook groups as well. This week I’m talking all about the practice of just adding your Facebook contacts to your groups on Facebook…not cool!

Please, please stop! Groups are great when they work but when you get added to a group that you don’t want to be in, it’s just extra noise and you’re just inflating numbers for no reason.

PSA: Please stop automatically adding people to your Facebook groups! #marketing #business

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Fast Fix Fridays

{E84} Fast Fix Fridays #27 How do I overcome the fear of doing webinars?

In this week’s Q&A Friday, I answer a question I get often: I want to do webinars but how do I overcome my fear of doing them?

Key Takeaways:

  • Practice, practice, practice!
  • Things can go wrong and it has happened to many of us but nothing beats testing and trying things out several times before.
Frequently asked by my #WebinarKickstart clients: How do I overcome my fear of doing #webinars?

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Resources

Have a question for a future episode? Email me hello@sandysidhumedia.com

Get my Free 3 Part Mini-Video Course and start growing your business with webinars~>www.sandysidhumedia.com/gbw

Fast Fix Fridays

{E82} Fast Fix Fridays #26 Webinar or Youtube Video? What’s the difference?

This week’s question: What’s the difference between a Webinar and a Youtube video? I would say the biggest difference is the live interaction component of a webinar. Your attendees are showing up live and have an opportunity to engage and connect with you and ask questions.

Video is great to but serves a different purpose as people can search for it and get to know you and your business. Both webinars and video are good to have in your marketing strategy but serve slightly different purposes: your webinar could be used as list building and community building and something you do on a monthly basis whereas video might be something you do regularly as part of your content marketing strategy.

What’s the difference between a #Webinar and a Youtube #video?

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Resources

Have a question for a future episode? Email me hello@sandysidhumedia.com

Get my Free 3 Part Mini-Video Course and start growing your business with webinars~>www.sandysidhumedia.com/gbw

Fast Fix Fridays

{E80} Fast Fix Fridays #25:: Should I do a webinar even if I don’t have a big list?

This is a question I get asked often: Should I do a webinar even if I don’t have a big list (or a list at all?) by my Webinar Kickstart clients, how long should my webinar be?

My short answer: YES! Don’t let not having a list stop you from doing your webinar because webinars are *great* list builders.

Key Takeaways:

  • You don’t need a big list to do your first webinar
    (start where you are!)
  • Use webinars to grow your list
  • Promote your webinar where your ideal client is hanging out online
You don’t need a big list to do your first #webinar. Start where you are.

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Resources

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{E30} Getting Started With SEO With Liz Lockard

Does the thought of SEO make you cringe? Do you struggle with what keywords to use and how to understand what your customers are actually searching for? Liz Lockard joins me today to talk all things SEO: why it’s important, why you need it (even if your target market is 90 year olds), and how you can combine social media and SEO.

 

Key Takeaways:

  • Get to know your customers-what they are asking you and how.
  • A “keyword” is just a phrase that you type in Google search.
  • Why optimizing for the same three keywords on every page of your site is a mistake.
New to #SEO? Check out @LizLockard’s tips and common mistakes to avoid #smallbiz.

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Resources Mentioned

About Liz Lockard

Liz-Lockard- Marketing ConsultantLiz Lockard is an analytics and conversion nut who loves helping small businesses get more of the right kind of traffic and turn more of that traffic into subscribers and sales. She’s been featured in the New York Times, Social Media Examiner, Design*Sponge, The Rise to The Top and more. You can find her on Twitter as @lizlockard or on the web at www.lizlockard.com.