Brand strategist, web developer and designer Suzi Istvan joins me today to talk all about websites. We talk about the small tweaks you can make to get more traffic and convert more of the right people.
We also talked about why taking someone else’s website design is doing you a disservice..be an amazing version of you instead and it’s most likely a sign that you need to do deeper branding work, otherwise you’ll just end up with pretty website but no clarity on what you do.
Follow the Coco Chanel Rule:
Before you leave the house stop and take one thing off. Do the same with your website. And opt-ins? No body wants inbox goodies or tips & tricks, be specific, why they should be on your email list.
One action: have an ideal client or a client you’ve worked with in the past, have them look at your site and have them tell you what they think..where did your eye go first, did you understand what this call to action meant?
Key Takeaways:
- Have really clear calls to action. Be bossy tell people where to go and lead them through your site.
- Be specific, helpful and clear, what happens when they click on something. Get rid of overly clever buttons that say (eg. goddess program or ebook) and instead explore what the results are eg. Need 5 Ideas for Easy Meals You can cook tonight? click here. Qualifies people.
- Look at every area and see if it makes sense why people should click there.
- Sites are overly designed, cluttered. There really is no fold anymore. it’s okay to let your site to breathe. Decide what is super important and focus your website real estate on those areas….limit yourself to 2-3 fonts on a page. Focus on brand message and who you are talking to instead and how they want that information presented to them.
Resources:
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Tweet me @SandySidhu with your biggest takeaway
About Suzi Istvan
Suzi Istvan is a brand strategist, designer, and web developer. She works with brilliant micro-business owners who are ready to grow their offerings and raise their rates, and who need a customized brand strategy and design to support them. Together, Suzi and her clients create a custom, effective, and gorgeous brand that gets them noticed and hired by their dream clients so that they can confidently shine as leaders in their industry. More about Suzi at Socialsuzidesigns.com
