{E62} Facebook Graph Search, Insights and What Really Matters with Jackie Johnstone

This week I chat with fellow digital strategist and Canadian, Jackie Johnstone and we dig into Facebook graph search, the pain and reality of Facebook engagement and what you should really be paying attention to.

We also discuss social media ‘addiction’ and how to manage your time better online.

Key Takeaways:

Facebook isn’t out to get you- they’re just trying to make the best user experience for everyone..your content needs to be good!
Set your settings to US English to use Facebook Graph search (and make sure to use your Profile)
Find more groups by doing a graph search “Groups of People Who Like ____”
Pick 3 to 5 groups to join and spend time listening and observing how things workThe best online marketing strategy is to show up and provide value. People will find you.
Pay it forward Friday: answer questions for your community
It’s not helpful to have people who aren’t your ideal client to like your Facebook page since they won’t engage
Make sure your profile is linked to your business page so people can find you!!

Check your Facebook Insights to better understand your page engagement

Make sure to link your personal profile to your business profile so people can find your business

Give way more than you ask for on #socialmedia via @jackiejohnstone

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Resources:

Join the Ignite Online Community and connect with other entrepreneurs over at https://www.sandysidhumedia.com/igniteweekly

About Jackie Johnstone

Jackie Johnstone is Canadian expat currently living in Bordeaux, France. She’s a social & digital strategist to passionate entrepreneurs who love their work, the only trouble is they aren’t having the impact they know they are capable of because they aren’t sure how to find & really connect with the people who need them (and the technology is giving them a headache). She’s on a mission to help them start making REAL connections with MORE people they can help (and they can get paid to do what they love). Learn more about Jackie at jackiejohnstone.com

{E61} Fast Fix Fridays #18 Why should I pay to join an online community?

Why should I pay to join an online community when there are tons of free ones? This is a question I get a lot especially since I run a paid community.

When you pay to join a community, there is some skin in the game and chances are you are going to show up more often, collaborate and get to know people.

The tendency with free communities is to have a lot more “lurkers“, or people who join but never participate or simply only show up when it’s time to promote themselves. It really depends on how well they are moderated.

In my experience with paid communities, you get people who are more committed and you get to build real relationships.

Key Takeaways:

When you invest in a community you are more likely to show up and collaborate.
Communities are a great way to find collaboration partners and build a name for yourself by sharing your expertise.

When ‘pay to play’ online communities make sense #onlinenetworking #mastermind

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