{E87} Introvert Friendly Marketing With Tanja Gardner

In this week’s episode, I chat with Tanja Gardner of Conscious Introvert Success and we talk all about introvert-friendly marketing.

We get into what it means to be introverted, how to tweak high-energy marketing activities to make them more introvert-friendly as well as marketing techniques that support the strengths of introverts.

Managing your energy is key as an introvert says @consintrovert #marketing #business

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Key Takeaways

Different types of marketing have different types of energy ‘costs’ and as an introvert you have to figure out how to work around or with it
Introversion is not about being shy but more about getting exhausted from high-energy types of marketing activities like webinars, in-person networking events. Anything that involves 1-many or 1-1 can be very exhausting for introverts
Introvert-friendly marketing techniques include: blogging/guest blogging, social media (with boundaries), email marketing

Resources Mentioned

How To Keep An Eye On Your Energy Levels

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stop making excuses in marketing your business

{E85} Always Be Marketing

Marketing shouldn’t stop when times are good! You need to keep it going to avoid the feast/famine cycle but that doesn’t mean you have to always be selling!

#Marketing your business shouldn’t stop just because times are good.

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Key Takeaways

You need an ongoing promotion plan to avoid the feast and famine cycle
Marketing your business doesn’t mean selling all the time
Even if you are not in the middle of a big launch you still need to market, it’s just the pace you do it at will be different

Resource:

Ignite Online Group Coaching

What does your 3 month promotion plan look like?

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{E83} The doomed restaurant (and what it has to do with your business)

In this week’s solo episode, I talk more about the 3 Pilllars of Online Marketing and share a story about a doomed restaurant location my neighborhood and how that relates to marketing your business online.

Key Takeaways:

You can have all the bells and whistles you want on your website, but you need to have a plan to bring people to your site
It doesn’t end with building a nice website, and having amazing packages and services- what’s your promotion plan? Will you be doing guest blogging? Webinars? Facebook ads? Free strategy calls?

The failed restaurant and what it has to do with your website/online marketing. HINT: Everything!

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