google plus getting started

{E18} The One Thing You Must Do On Google+ With Shannon Hernandez

Join me for an exciting episode with Shannon Hernandez where we geek out about all things Google+. We talk about the key areas that you MUST fill out, the small change that he made that led to a 30% increase in opt-ins during Hangouts On Air, and how to get the most out of your Google+ experience.

What You’ll Learn In This Podcast       

  • Why Google+ is not just another social network
  • Why filling out your profile completely is a MUST
  • How to use hangouts to run your next webinar

 

#GooglePlus is *not* just another social network. Find out why: @shanjhernandez #smallbiz…

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About Shannon J. Hernandez

Shannon Hernandez Shannon Hernandez is an on-air radio personality, podcaster, and social media/online resource. He assists small business owners optimize their marketing efforts through cloud productivity suites and increase their visibility on social media. He is also an authority on podcast generation and audio imaging production

 

{E17} Online PR and Guest Posting with Maggie Patterson

Maggie Patterson joins me today to talk all things PR: How to tell (and find) your story so you don’t sound like everyone else out there, how to pitch and why guest posting is important to build your credibility online (and how to do more of it).

What You’ll Learn In This Podcast

  • How to tell your story (so you don’t sound like everyone else)
  • How to get started with guest posting
  • How to be credible online (and what to watch out for when you’re scoping people out)

 

Do you sound like everyone else in your #niche? @magspatterson dishes on how to find your story…

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Sites & Resources Mentioned

Entrepreneur to Expert ebook

 


About Maggie

online prMaggie Patterson is a copywriter and communications strategist. She works hands-on with entrepreneurs to help them market their businesses – using content and communications strategies along with copy that converts – to meet business goals. Connect with her at www.maggiepatterson.com

 

{E16} The Power Of Online Communities: Business Growth, Relationship Building & Micro-Economies

In this episode of the Business Ignite Show, I talk about the power of online communities and how they are integral to developing your business online.
Why communities? They are perfect way to build relationships, work on the know/like/trust factor and tap into micro-economies. I also talk about “drive by” link dropping vs engagement, getting out of the echo chamber and where to find these communities online.

What You’ll Learn In This Podcast

  • How to find communities online
  • Drive By vs Interaction: Why this won’t win you any business
  • Echo chamber vs Interested Based and the power of the micro-economy

 

The Power Of Online Communities: Business Growth, Relationship Building and Micro-Economies…

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Planning and Tracking Marketing

{E15} Plannning and Tracking Your Marketing With Jessica Oman

In this episode of The Business Ignite show, I chat with Jessica Oman of Write Ahead and we discuss the importance of planning and tracking your marketing efforts. How much time are you spending on different activities and what is your ROI? Jessica also shares the tools she uses to effectively measure her marketing efforts as well as track new leads.

What You’ll Learn In This Podcast 

  • The importance of figuring out your customer avatar
  • People underestimate how much time they spend on marketing and the true time costs
  • Start tracking where your leads are coming from the beginning- how did they find out about you?
Planning and tracking your #marketing with @writeahead #smallbiz…

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Sites & Resources Mentioned

About Jessica Oman jessicaoman Jessica Oman is the founder of Write Ahead, where she writes business plans that pack a punch and make investors and lenders pay attention. Connect with her on Twitter @Writeahead.       If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!

{E14} 13 Ways To Get Off The Content Creation Hamster Wheel

Do you feel like you are always creating new content to spread the word about your work? And once you finish something it’s time to start the process all over and it feels like a never-ending hamster wheel of content creation? Madness, right? In this episode, I look at how to get off the content creation hamster wheel and get more out of your existing content.

What You’ll Learn In This Podcast 

  • Give your content new legs by adapting it to different platforms
  • You don’t always have to be creating new content but look at how you can repurpose it, for example turn a blog post into a short video or audio clip.
  • Experiment with different content formats.

 

13 Ways To Get Off The Content Creation Hamster Wheel #blogging #socialmedia…

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If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!