Tech solution for Digital product

{E35} Get Your Tech On: Launching Digital Products With Pat Romain

In today’s episode, I chat with Pat Romain, digital strategist and e-commerce enthusiast, where we talk all about launching products online and why you should have something to sell online.

We go through the steps from creating your content to having it up for sale on your website. How to integrate your shopping cart with your email marketing system without having to get too techy.  When to choose a 3rd party site to sell vs having the ecommerce solution end to end on your site. We also talk about marketing and getting the word out about your product launch.

 Key Takeaways:

  • When picking a tech solution for your launch consider what you want your customer experience to be
  • Your first launch won’t necessarily be your biggest launch..get the word out and reach out to everyone you know (you never know who they know!)
  • Be prepared for something to go wrong 🙂 Test all your links!
.@patouchkaromain gets techy and shares her top #digital #product launch tools and tips

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Resources:

 

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About Pat Romain

Patouchka Romain - digital strategist and e-commerce enthusiastPatouchka Romain, Pat for short, helps small business owners launch  their products online by laying out the perfect strategy for their products and implementing that strategy for maximum results.  She also support businesses with setting up their e-commerce platforms and email marketing systems.  You can find her on Twitter as @patouchkaromain or on the web at patromain.com

website copy and conversions

{E33} Writing Website Copy That Converts With Jen Havice

Jen Havice joins me today to talk all things website copy and how to write website copy that converts. We talk about how to create content that will get people to do what you want while still creating copy that has personality.

Jen shares why every page of your website is important, when it comes to conversions and we walk through her About Page as an example. We also dig into qualitative vs quantitative, A/B testing and getting feedback from your customers. I’d like to hear from you!

 Key Takeaways:

  • Each page on your website should have its own value prop.
  • About pages are one of the most visited pages on your website- use the real estate to your advantage and have a call to action.
  • Lead your site visitors in the direction you want them to go.
We’re talking copy that converts with @jenhavice #content #copywriting

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Resources:

Let me know in the comments what changes you plan on making to your copy!

About Jen Havice

Jen Havice - a website copywriterJen Havice is a website copywriter who specializes in creating content with personality that’s made for conversions. She helps small businesses and entrepreneurs create better performing websites with better copy. You can find her on Twitter as @jenhavice or on the web at makementionmedia.com

 

 

 

online community meeting up in real life

{E32} 6 Ways To Get The Most Out Of And Thrive In Online Communities

This week’s episode is a little different and is a recording of a live Hangout I did with Jules Taggart of Amp and Pivot where we talked about Community + Connection.

You can listen to the audio or watch the video below (skip ahead to the 4 minute mark).

 Key Takeaways:

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  • How to find an online community that helps you make stronger connections with your ideal customers

  • How to get more of what you want out of online communities — whether that’s connections, support, influence, or increased exposure for your business.

  • How to make a name for yourself quickly in online communities.

  • How to be selective and how to stop wasting time in the wrong online communities and find one that gives you exactly what you need.

  • The power of the micro-economy within online communities and what this means for your bottom line.

  • Why meeting up in person matters — and how to make it happen when you’re growing a virtual business.

Turn handshakes into hugs by meeting IRL http://bit.ly/1pg8gqT #community #socialmedia

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Resources:

Thrive Hive

Thrive Hive Live

Check out Thrive Hive, an online community for women entrepreneurs, and get an annual membership for just $137 until Friday, May 23rd at midnight!

11

{E30} Getting Started With SEO With Liz Lockard

Does the thought of SEO make you cringe? Do you struggle with what keywords to use and how to understand what your customers are actually searching for? Liz Lockard joins me today to talk all things SEO: why it’s important, why you need it (even if your target market is 90 year olds), and how you can combine social media and SEO.

 

Key Takeaways:

  • Get to know your customers-what they are asking you and how.
  • A “keyword” is just a phrase that you type in Google search.
  • Why optimizing for the same three keywords on every page of your site is a mistake.
New to #SEO? Check out @LizLockard’s tips and common mistakes to avoid #smallbiz.

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Resources Mentioned

About Liz Lockard

Liz-Lockard- Marketing ConsultantLiz Lockard is an analytics and conversion nut who loves helping small businesses get more of the right kind of traffic and turn more of that traffic into subscribers and sales. She’s been featured in the New York Times, Social Media Examiner, Design*Sponge, The Rise to The Top and more. You can find her on Twitter as @lizlockard or on the web at www.lizlockard.com.

Uncage Your Business

{E28} Uncage Your Business and Create Online Products That Sell With Becca Tracey

Becca Tracey from the Uncaged Life joins me today to talk about packaging and selling your services online. Becca talks about the huge shift that came in her business when she realized she was selling the wrong thing, how to sell what your clients are saying they want, how to get inside your customers heads and know what they *really* want.  And when you’re creating new packages, why you should start with one vs many.

 

Key Takeaways:

  • Sell your clients what they are saying what they want.
  • Keep a running list of words your clients use and check if you are using those words on your site.
  • Survey your clients and try to get at least 10 responses to get meaning out of the data.
  • When deciding on what packages and services to offer, start with one. It’s much easier to create one out of thin air vs many!
Stop putting together fluffy #packages that don’t work or #sell ~@Rebecca_Tracey shows you how.

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Resources Mentioned

Are you creating a new package or service? Tweet me @SandySidhu #BusinessIgnite and tell me about it.

About Rebecca Tracey

Rebecca Tracey - uncage your business

Rebecca Tracey is the head/only honcho over at The Uncaged Life. She helps people flaunt what they’ve got and get paid for it like a BOSS. She spends a lot of time hanging off cliffs when she’s not on Facebook. You can get her course about putting together packages and services at 50% off by signing up here.