Fast Fix Fridays

{E38} Small Landing Page Tweaks For Big Results

Welcome to the Friday edition of the Business Ignite Show where I answer your questions! Got a question for a future episode? Tweet me @SandySidhu #BusinessIgnite or drop me an email sandy@sandysidhumedia.com

This week I talk about a recent change I made to my webinar sign up flow. I optimized my thank you page and added two calls to action and saw a huge increase in Facebook likes and opt-ins to my private online community Ignite Online.

In the past, I would say my thank you page was kind of “meh” and not really taking advantage of the fact that people had opted in and I now had their attention.

Instead of sending them to a page with a call to action, I was simply sending them to the page where they would be watching the webinar live (in a few days). Talk about FAIL! They would be getting that link anyways!

Before

After opting in to the webinar, they would be sent to this page telling them that the webinar was happening in a few days. They would also get an email confirmation.

LandingPage

After

Now, after opting in I send them to a page with 2 calls to action. The information with webinar details goes straight to their inbox.

landing page with call to action

The Results

I promoted this webinar over a period of 5 days and made this change around day 3.

In just two days, I added 75 people to my Facebook page as well as doubled the size of my newish community.  I then went ahead and also made the change to my regular opt-tin and hope to see similar results over time.

I could probably even add a video but for now I will leave it like this and use this as my new webinar confirmation page.

I used LeadPages to create this page (and also use LeadPages for my webinars) but you don’t have to.

Have you experimented with your landing pages? What kind of results did you get? Let me know in the comments!

{E30} Getting Started With SEO With Liz Lockard

Does the thought of SEO make you cringe? Do you struggle with what keywords to use and how to understand what your customers are actually searching for? Liz Lockard joins me today to talk all things SEO: why it’s important, why you need it (even if your target market is 90 year olds), and how you can combine social media and SEO.

 

Key Takeaways:

  • Get to know your customers-what they are asking you and how.
  • A “keyword” is just a phrase that you type in Google search.
  • Why optimizing for the same three keywords on every page of your site is a mistake.
New to #SEO? Check out @LizLockard’s tips and common mistakes to avoid #smallbiz.

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Resources Mentioned

About Liz Lockard

Liz-Lockard- Marketing ConsultantLiz Lockard is an analytics and conversion nut who loves helping small businesses get more of the right kind of traffic and turn more of that traffic into subscribers and sales. She’s been featured in the New York Times, Social Media Examiner, Design*Sponge, The Rise to The Top and more. You can find her on Twitter as @lizlockard or on the web at www.lizlockard.com.

Carrie Green of the Female Entrepreneur Association

{E26} Carrie Green and How She Grew Her Facebook Fan Page To Over 100K Fans

Carrie Green of the Female Entrepreneur Association joins me today to share how she got started with her business, what led her to start the Female Entrepreneur Association and how she massively grew her Facebook Business Page.

She talks about key things to focus on such as: identifying your core business page, WHY you’re doing, what you’re doing and really understanding WHO your target audience is and what resonates with them. She shared her litmus test and how she decides what content to share on her Facebook page.

Key Takeaways:

  • Why you need to figure out your core business message.
  • The importance of knowing WHY you’re doing and what you’re doing.
  • The litmus tests to decide how to create content that connects with your audience.

 

Pick your platform.  Better to be brilliant at one instead of just ‘ok’ on all. ~Carrie Green…

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Resources Mentioned

Let me know in the comments below the one thing you are going to focus on for the next 30 days.

About Carrie

carrie-bw-field_small.pngCarrie Green is the founder of the Female Entrepreneur Association an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.

Twitter #Hashtags

{E24} The Power Of Hashtags

Have I mentioned that I looove hashtags? Hashtags connect people and ideas and can help your message spread to a larger audience. In this episode, I breakdown why you need to use hashtags and share six strategies to market your business, connect and brand your content.

Key Takeaways:

  • Adding hashtags to your content help spread your message to a larger audience
  • Research the hashtags that influencers in your industry are using
  • Creating a hashtag for your online/offline event is an amazing way to have your event spread to new audiences and allows attendees to connect
#Hashtags are everywhere! Use them to spread your message and grow your #audience.

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Resources Mentioned

I’d love to hear from you! Are you planning on using hashtags for your next live or online event?

{E20} How To Run Your Next Webinar With Hangouts On Air

In this episode, I walk you through my webinar strategy and how I am running them (for free!) with Google Hangouts On Air.

What You’ll Learn In This Podcast       

  • Why email marketing is the most direct way to get your message in front of your prospects
  • Why Google Hangouts on Air are a game-changer
  • The three tools I use to setup and run my webinars with Hangouts On Air
Forget expensive, clunky software and use Hangouts On Air to run your next #webinar.

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Resources Mentioned

Do you plan on adding webinars to your marketing strategy? Let me know in the comments below!