In this week’s Q&A Friday, I answer the question about whether or not one social media strategy applies across all the different platforms. Your strategy won’t necessarily change based on your overall objectives (whether it’s awareness, engagement, sales) but how you implement it depending on the platform will.
Let’s discuss further in the Ignite Online group https://www.sandysidhumedia.com/igniteweekly
In this week’s Q&A Friday, I share a quick tip that will help you when it comes to networking in Facebook groups.
Too often I see entrepreneurs missing this small piece of information on their Facebook profile that is costing them connections and exposure to their business. Even if you want to keep your Facebook profile personal, you need to fill out this on your profile so your profile doesn’t end up as ‘dead-end’ when people curious about what you do check out your page.
Have a question for a future episode? Email me hello@sandysidhumedia.com
In this week’s Q&A Friday, I answer a question I got asked about to structure your webinar and I walk you through the 6 parts I use to create the content of my webinar.
1. Kick off about 5-10 minutes before and welcome attendees and ask them to introduce themselves in the chat (2-4 min)
2. Welcome/Agenda (2-4 minutes). Mention any freebie bonuses you will be giving away at the end
3. Introduce yourself: share your background, expertise, how you got where you are 4-6 min
4. Core Content: This is the meat of the webinar- share your how-to, what problem you are solving/your system, case studies (20-25 min)
5. Pitch: At around the 45 min mark, start talking about your product, how it solves the problem/painpoints, saves time. Share screen shots, walk through the purchase process (10-12 min)
6. Q&A have questions ready (10-12 min)
Note: you can go with less time or longer and scale the timing accordingly
In this week’s Q&A Friday, I talk about managing your social media time and how to plan so you don’t feel overwhelmed and can still run the other aspects of your business.
I recommend scheduling and planning out your core social media in advance (so your promotional content that is time-sensitive and you know in advance), creating your images, videos (batching helps!) and then on a day to day basis you focus on engaging/sharing content on the fly.
Let’s discuss further in the Ignite Online group https://www.sandysidhumedia.com/igniteweekly
There’s a reason why they call it permission-based marketing and that applies to Facebook groups as well. This week I’m talking all about the practice of just adding your Facebook contacts to your groups on Facebook…not cool!
Please, please stop! Groups are great when they work but when you get added to a group that you don’t want to be in, it’s just extra noise and you’re just inflating numbers for no reason.
Let’s discuss further in the Ignite Online group https://www.sandysidhumedia.com/igniteweekly