webinar success

{E73} Setting up your webinar for success

It’s solo show time and we’re talking all about webinars and how to ensure you are successful when you go live!

Key Takeaways:

  • Platform: Choose one and practice. Don’t obsess about the technology! There are many options: Google Hangouts On Air, Meeting Burner and Go To Webinar, to name a few.
  • Promotion: Aim for a minimum of a week because anymore and people tend to forget. If you are doing a Facebook campaign, budget for at least 3 days to see which ads get better traction and A/B testing.
  • Content: Remember it’s *not* an infomercial. Share your expertise and give your attendees a quick win that they can implement even if they don’t buy from you then and there.
  • Practice, Practice, Practice. Test your attendee experience: the landing page, the autoresponders and the buying sequence. It’s easy to miss something and send people the wrong link.
Set your #webinar up for success with these key tips.

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Resource:

Webinar Kickstart Giveaway

Don’t forget to enter my giveaway for a chance to win my Webinar Kickstart package.

Fast Fix Fridays

{E72} Fast Fix Fridays #22 Should I Start A Podcast?

In this week’s Q&A episode, I answer the question, “Should I Start A Podcast?” Quite a timely question as I am celebrating the 1 year anniversary of my podcast this month!

Don’t forget to enter my giveaway for a chance to win my Webinar Kickstart package http://bit.ly/webinarkickstartgiveaway

Now whether you should or shouldn’t do one is a good question because it seems like *everyone* is doing one these days. Sure, it’s a great way to get out there and reach a new audience and market your business, but you also have to consider that it takes time and plan for that. And think about what type of show you want to have- don’t just do another interview show because that’s what everyone else is doing!

What are your goals?

Is a #podcast right for your business?

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Resources

Webinar Kickstart Giveaway

Julie Lowe - social media strategies for busy entrepreneurs

{E71} Digging into Facebook Ads With Julie Lowe

Julie Lowe from Socially Aligned joins me today to talk all about Facebook ads and setting them up in the Power Editor. We talk about the importance of copy and conveying your ideal customer’s pain points, good images that are mobile friendly and understanding audience reach and budget.

 

We also talk about the importance of testing multiple ads, conversion rates and the conversion pixel.

 

Key Takeaways:

  • Facebook is moving more and more to pay to play but ads do actually work if you do them right.
  • It’s important to address your target audience’s pain points and convey what’s in it for them in your ad.
  • Having a call to action is super important in your ad.
  • Test, test, test! You need to setup multiple ads and test to see what works.
  • Targeting bigger pages is not always better since many people are trying to get in front of those pages.
Digging into Facebook Ads and what works with @JulieLowe #powereditor #facebookads

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Resources:

Facebook Power Editor (currently, Power Editor only works in the Google Chrome web browser)

About Julie Lowe

Julie Lowe - Social Media Strategist

Julie Lowe is a Social Media Strategist and the Founder of Socially Aligned. Julie creates social media strategies for busy entrepreneurs who desire more leads, more sales, and a real plan to grow their business! You can find Julie at SociallyAligned.com

branding and marketing - blog

{E69} Creating a Heart-Centered Brand With Cathy Ballard

In this episode, I chat with Cathy Ballard about creating a heart-centered brand and getting to the core of who you are and incorporating this into your story and how you present yourself online.

 

Key Takeaways:

  • People connect to stories and want the real you, not a glossy finish.
  • Look at your challenges and struggles and see how you can incorporate those into your story.
  • Start with small steps and see what kind of feedback you get.
Creating a heart-centered brand with @cathballard #branding #marketing

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About Cathy Ballard

Cathy Ballard - branding and personal success mentorCathy Ballard supports conscious and spiritually aware entrepreneurs, who know they’re here to make a bigger difference in the world, to step into their power and get clear about what makes them uniquely special and valuable. She helps them package their brilliance, attract their ideal clients, and make the inner transformation necessary to create a profitable business that’s aligned with their life purpose and supports their hopes and dreams. Connect with her on Twitter @CathBallard

 

Fast Fix Fridays

{E68} Fast Fix Fridays #21 Should I join Ello?

This week’s Q&A episode, I answer the question, “Should I join Ello?”. There’s a new social network in town that’s getting a lot of attention- Ello. Should you join?

There’s a new #socialnetwork in town..should you join? #socialmedia #onlinemarketing

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Have a question for an upcoming podcast? Send me a message over at https://www.sandysidhumedia.com/live or tweet me @SandySidhu

Sign up for the Weekly Ignite for more marketing tips https://www.sandysidhumedia.com/igniteweekly