Inbound Marketing

{E83} The doomed restaurant (and what it has to do with your business)

In this week’s solo episode, I talk more about the 3 Pilllars of Online Marketing and share a story about a doomed restaurant location my neighborhood and how that relates to marketing your business online.

Key Takeaways:

  • You can have all the bells and whistles you want on your website, but you need to have a plan to bring people to your site
  • It doesn’t end with building a nice website, and having amazing packages and services- what’s your promotion plan? Will you be doing guest blogging? Webinars? Facebook ads? Free strategy calls?
The failed restaurant and what it has to do with your website/online marketing. HINT: Everything!

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Resource:

What does your 3 month promotion plan look like?

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Fast Fix Fridays

{E82} Fast Fix Fridays #26 Webinar or Youtube Video? What’s the difference?

This week’s question: What’s the difference between a Webinar and a Youtube video? I would say the biggest difference is the live interaction component of a webinar. Your attendees are showing up live and have an opportunity to engage and connect with you and ask questions.

Video is great to but serves a different purpose as people can search for it and get to know you and your business. Both webinars and video are good to have in your marketing strategy but serve slightly different purposes: your webinar could be used as list building and community building and something you do on a monthly basis whereas video might be something you do regularly as part of your content marketing strategy.

What’s the difference between a #Webinar and a Youtube #video?

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Resources

Have a question for a future episode? Email me hello@sandysidhumedia.com

Get my Free 3 Part Mini-Video Course and start growing your business with webinars~>www.sandysidhumedia.com/gbw

{E81} How To Create A Sticky Brand With Jeremy Miller

In today’s episode, I sit down and chat with Jeremy Miller, author of Sticky Branding and we discuss how to create a brand that is positioned to win.

Jeremy walks us through 3 of his 12.5 principles and we cover how simple clarity is at the cornerstone of any successful sticky brand.

Key Takeaways:

  • The importance of speaking in terms of your customer to create a more findable, memorable and desirable brand
  • Why you should create a community/platform around your brand
  • Why a community exists for its members and won’t survive if it’s just about marketing.
How To Create A Sticky Brand @stickybranding #marketing

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Resource:

Sticky Branding

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About Jeremy Miller

Jeremy MillerJeremy Miller is a Brand Builder, Speaker, and the President of Sticky Branding – a Brand Building agency.

After rebranding his family’s business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. Jeremy is the author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers and  Grow an Incredible Brand, a branding playbook for small- and mid-sized companies.

Fast Fix Fridays

{E80} Fast Fix Fridays #25:: Should I do a webinar even if I don’t have a big list?

This is a question I get asked often: Should I do a webinar even if I don’t have a big list (or a list at all?) by my Webinar Kickstart clients, how long should my webinar be?

My short answer: YES! Don’t let not having a list stop you from doing your webinar because webinars are *great* list builders.

Key Takeaways:

  • You don’t need a big list to do your first webinar
    (start where you are!)
  • Use webinars to grow your list
  • Promote your webinar where your ideal client is hanging out online
You don’t need a big list to do your first #webinar. Start where you are.

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Resources

Have a question for a future episode? Email me hello@sandysidhumedia.com

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3 pillars of online marketing

{E79} 3 Pillars of Online Marketing

Stop Spinning Your Wheels Online! Does this feel all too familiar?

  • You feel like you’re spinning your wheels when it comes to your online marketing.
  • You know what you’re *supposed* to do, but there is no *real* plan and as a result you’re doing things randomly throughout the day.
  • You’ve created all your social media accounts, started blogging, and set up an email list…but nothing is really happening.
  • You’re constantly scrambling with what to say online and joining the latest social network in hopes that *this* will be the one.

Over the next episodes, I will be going over the 3 Pillars of Online Marketing so you can say good-bye to overwhelm and welcome more clarity, connections and clients in 2015.

Key Takeaways:

  • Platform: Get your website in order before you start sending people there. If you’re inviting people over, you’d make sure your house is in order, right? The same thing applies online. Before you start sending traffic to your website, you have to make sure you are ready to receive it! Do you have an opt-in in place? What about your follow-up strategy? Calls to action and auto-responders are important! And making sure you have the key information your prospects are looking for when they land on your site.
  • Presence: Once you’ve got your house in order, it’s time to figure out where your guests are hanging out online. You don’t have to be everywhere but you have to be in the right places.
  • Promotion: Once you’ve got your website ready and your engaging online with prospects, it’s time to ramp things up a notch and increase your visibility online. This is where Facebook ads, retargeting and webinars come in! And of course, making sales!
Stop spinning your wheels online. Follow the 3 Pillars of #marketing for more connections this year!

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Resources:

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