social media success

{E93} The Secret To Social Media Success Part 2

In this week’s episode, I continue walking you through the Social Media Strategy worksheet that we started in Episode 89. This week we look at creating content, leveraging your content so you’re not always on the content creation hamster wheel, managing your time and what to measure when it comes to your social media efforts.

Key Takeaways

  • When it comes to creating content for your blog, Facebook, Twitter think of what questions your clients ask you about often, how can you share your expertise?
  • Repurpose! You don’t always have to be creating new content but think about how you can get that content in front of different audiences. For example, turn a blog post into a podcast/audio post and share it on SoundCloud, turn a webinar into a SlideShare presentation
  • Manage your time: schedule your core social media in advance and then spend time during the week engaging and answering questions
Social media doesn’t have to be overwhelming. Grab my free #socialmedia strategy worksheet today

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Resources Mentioned

Grab your free social media strategy worksheet here. 

Fast Fix Fridays

{E92} Fast Fix Fridays #31 How should I structure my webinar?

In this week’s Q&A Friday, I answer a question I got asked about to structure your webinar and I walk you through the 6 parts I use to create the content of my webinar.

Key Takeaways:

6 Steps To Structuring Your Webinar:

1. Kick off about 5-10 minutes before and welcome attendees and ask them to introduce themselves in the chat (2-4 min)
2. Welcome/Agenda (2-4 minutes). Mention any freebie bonuses you will be giving away at the end
3. Introduce yourself: share your background, expertise, how you got where you are 4-6 min
4. Core Content: This is the meat of the webinar- share your how-to, what problem you are solving/your system, case studies (20-25 min)
5. Pitch: At around the 45 min mark, start talking about your product, how it solves the problem/painpoints, saves time. Share screen shots, walk through the purchase process (10-12 min)
6. Q&A have questions ready (10-12 min)
Note: you can go with less time or longer and scale the timing accordingly

Not sure how to structure your #webinar? Check out my 6 steps here:~>

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Resources

authorpreneur - Kallen Diggs

{E91} How to Get a Book Deal Without an Agent in Less than 90 Days with Kallen Diggs

This week I sit down and chat with author, Kallen Diggs from Reaching The Finish Line all about writing your first book and the process he went through that landed him a book deal in less than 90 days.

We talked about the different types of publishing, why you just need to start with an idea and the importance of having a community.

Key Takeaways

  • Do you have author potential?
  • Shopping for a Publisher: Self-Publish vs Small vs Hybrid vs Big (The Pros and Cons)
  • Will you need a literary agent?
  • What to do once you secure the book deal?
Thinking of #writing your first #book? Author @Kallendiggs breaks it down

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Let’s discuss further in the Ignite community. Come join us here: https://www.sandysidhumedia.com/igniteweekly

About Kallen Diggs

authorpreneur - Kallen DiggsKallen Diggs is the founder and author of Reaching The Finish Line. Some of his work has been published on the Genesis Communications Network. He has helped hundreds of people reach the finish line through his lectures, career consultations, and coaching programs. He lives in Austin, Texas where he enjoys hiking, watching documentaries, and traveling abroad.

Fast Fix Fridays

{E90} Fast Fix Fridays #30 How do I manage my time on social media?

In this week’s Q&A Friday, I talk about managing your social media time and how to plan so you don’t feel overwhelmed and can still run the other aspects of your business.

I recommend scheduling and planning out your core social media in advance (so your promotional content that is time-sensitive and you know in advance), creating your images, videos (batching helps!) and then on a day to day basis you focus on engaging/sharing content on the fly.

Key Takeaways

  • Plan your core social media content in advance according to your marketing calendar
  • Use tools like Hootsuite to schedule content and monitor conversations
  • Use tools like Buffer to share content on the fly with your community and that isn’t necessarily tied to your marketing calendar
Social media doesn’t have to be overwhelming. Grab my free #socialmedia strategy worksheet…

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Resources

Let’s discuss further in the Ignite Online group https://www.sandysidhumedia.com/igniteweekly

social media success - Part 1

{E89} The Secret To Social Media Success Part 1

Ever feel like you’re missing *something* when it comes to social media? But not sure what? That you’re spending hours on the various platforms but not really seeing any results (or even sure what the results should be?!) I hear you and have been in your exact shoes. Spending way too much time in different groups, pinning, tweeting, posting and for what all seems in vain.

Over the years that I’ve been active on social media and consulting clients, I’ve developed a system that works for me as well as my clients. I teach this in my Ignite Online program when we cover the 3 Pillars and get into growing your online presence and connecting with your ideal clients. And today I’m giving you the exact Social Media Strategy Worksheet that we work through together.

Social media doesn’t have to be overwhelming. Grab my free #socialmedia strategy worksheet…

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Key Takeaways

  • You can’t be on every social media platform- be selective
  • Go deep vs wide when it comes to joining groups, listen and observe how the group functions
  • Arm yourself with a plan and know what you are trying to achieve with your social media

Resources Mentioned