website copy and conversions

{E33} Writing Website Copy That Converts With Jen Havice

Jen Havice joins me today to talk all things website copy and how to write website copy that converts. We talk about how to create content that will get people to do what you want while still creating copy that has personality.

Jen shares why every page of your website is important, when it comes to conversions and we walk through her About Page as an example. We also dig into qualitative vs quantitative, A/B testing and getting feedback from your customers. I’d like to hear from you!

 Key Takeaways:

  • Each page on your website should have its own value prop.
  • About pages are one of the most visited pages on your website- use the real estate to your advantage and have a call to action.
  • Lead your site visitors in the direction you want them to go.
We’re talking copy that converts with @jenhavice #content #copywriting

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Resources:

Let me know in the comments what changes you plan on making to your copy!

About Jen Havice

Jen Havice - a website copywriterJen Havice is a website copywriter who specializes in creating content with personality that’s made for conversions. She helps small businesses and entrepreneurs create better performing websites with better copy. You can find her on Twitter as @jenhavice or on the web at makementionmedia.com

 

 

 

online community meeting up in real life

{E32} 6 Ways To Get The Most Out Of And Thrive In Online Communities

This week’s episode is a little different and is a recording of a live Hangout I did with Jules Taggart of Amp and Pivot where we talked about Community + Connection.

You can listen to the audio or watch the video below (skip ahead to the 4 minute mark).

 Key Takeaways:

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  • How to find an online community that helps you make stronger connections with your ideal customers

  • How to get more of what you want out of online communities — whether that’s connections, support, influence, or increased exposure for your business.

  • How to make a name for yourself quickly in online communities.

  • How to be selective and how to stop wasting time in the wrong online communities and find one that gives you exactly what you need.

  • The power of the micro-economy within online communities and what this means for your bottom line.

  • Why meeting up in person matters — and how to make it happen when you’re growing a virtual business.

Turn handshakes into hugs by meeting IRL http://bit.ly/1pg8gqT #community #socialmedia

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Resources:

Thrive Hive

Thrive Hive Live

Check out Thrive Hive, an online community for women entrepreneurs, and get an annual membership for just $137 until Friday, May 23rd at midnight!

11

Tips to Better Blogging

[Business Ignite] 3 Tricks To Better Blogging With Jules Taggart

Jules Taggart of amp&pivot joins me on this episode to talk all things blogging. We talk about finding your voice so you can standout online, how to keep finding new things to blog about and measuring your success.

What You’ll Learn In This Podcast

  • How to create content that doesn’t sound like everyone else’s
  • Why finding your voice is a process (and doesn’t happen overnight)
  • And the importance of talking to your customers like your friends
It’s not about finding your voice but filtering yourself less ~@julestaggart

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Sites & Resources Mentioned

 

If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!

About Jules Taggart

Jules 150x150Jules is the founder of amp & pivot, a content marketing agency and has started a BLAH Rebellion, showing entrepreneurs and small business owners how to tell their story in a bold and unforgettable way.

Systems in Business

[Business Ignite] How To Create Systems In Your Business With Natasha of SystemsRock

In this episode, I sit down with Natasha Vorompiova of Systems Rock. She shared how she got started with her business and how she realized the importance of creating systems in her business similar to how she worked in the  corporate world. Natasha shares really great tips on how to easily get started.
TheBusinessIgniteShow

What You’ll Learn In This Podcast

  • A system doesn’t haven to be complicated but rather a repeatable process of how you do things and produces the same results
  • Consistency of doing 3 things every day pays off really well
  • Everything that happens regularly can be turned into a process documenting as you go easier than on the spot

 

Sites & Resources Mentioned

Consistent action + business systems = success ~ @systemsthatrock

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If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!

About Natasha aka SystemsChick

Natasha Vorompiova, founder of Systems Rock.Natasha Vorompiova is the founder of Systems Rock where she breaks the stereotype that systems are just for big enterprises and put damaging constraints on creative spirits. Her unique approach nourishes the creativity of entrepreneurs while helping them establish the essential foundational systems that will enable their businesses to truly flourish. Grab your FREE copy of ‘Systems Chick’s Guide to Transforming Busyness Into Business’ at SystemsRock.

3 Ways To Overcome Business Overwhelm During The Holidays

Are you trying to fit in WAY too much for your business before the end of the year? Or maybe you’re one of those people who throws your hands up in early November and takes a couple months off?

Not this year! Watch the replay of the live google hangout where Natasha Vorompiova of Systems Rock, Jules Taggart of Amp and Pivot and myself talk about the 3 ways to beat business overwhelm during the holidays.

Highlights:

  • Focus: Pick 5 things that you wanted to launch this year but didn’t get to. Of those five narrow your list down to the two that have low hanging fruit- meaning no big expense and no huge time delay. From there pick the project that most lights you up because we know that November is a hard month to stay motivated with all that turkey those distractions!
  • Do the work: Sounds obvious, right? But it’s also about shipping. This is not about being perfect. Create your minimal viable product and run from there.
  • Accountability: Need help? Share your progress. Get feedback. It’s already happening in our #YESvember Google+ community. (psst..have you joined yet?)

Take the #YESvember challenge and this year, let’s do the whole holiday slowdown thing a little bit differently. Instead of saying “no” to new clients, “no” to launching that new product, and “no” to working on that big idea — how about we say YES instead?

 So, are you in?

YESveber aunch challenge

 

What will you be doing in #YESvember? Leave me a comment below!