{E20} How To Run Your Next Webinar With Hangouts On Air

In this episode, I walk you through my webinar strategy and how I am running them (for free!) with Google Hangouts On Air.

What You’ll Learn In This Podcast       

  • Why email marketing is the most direct way to get your message in front of your prospects
  • Why Google Hangouts on Air are a game-changer
  • The three tools I use to setup and run my webinars with Hangouts On Air

Resources Mentioned

Do you plan on adding webinars to your marketing strategy? Let me know in the comments below!

Online Networking

{E19} How To Network Online and Offline (and grow your business!) with Alaia Williams

Alaia Williams joins me to talk all things networking today- both online and offline and how the internet has changed the trajectory of her business, why she wants to give the internet a big hug :), and how many of her business relationships have “ignited” online. I LOVE this subject as someone who spends so much time online and connecting with people from all over the world and want to hear from you. How are you building relationships online? Tweet me using #IgniteOnline @SandySidhu.

What You’ll Learn In This Podcast

 

  • How to take online relationships offline and vice versa
  • Why you should look to your social networks and start reaching out to people..(don’t be afraid to talk to people!)
  • How to maximize on in-person events through hashtags.

 

 

Resources Mentioned

 

About Alaia Williams

alaia williams Alaia Willaims has been called The Small Biz Swiss Army knife, but is probably best known for the company she has run for the last seven crazy years, One Organized Business. She is passionate about connecting people with the resources they need to grow and thrive. Connect with her @alaiawilliams.

google plus getting started

{E18} The One Thing You Must Do On Google+ With Shannon Hernandez

Join me for an exciting episode with Shannon Hernandez where we geek out about all things Google+. We talk about the key areas that you MUST fill out, the small change that he made that led to a 30% increase in opt-ins during Hangouts On Air, and how to get the most out of your Google+ experience.

What You’ll Learn In This Podcast       

  • Why Google+ is not just another social network
  • Why filling out your profile completely is a MUST
  • How to use hangouts to run your next webinar

 

 

Resources Mentioned

About Shannon J. Hernandez

 Shannon Hernandez Shannon Hernandez is an on-air radio personality, podcaster, and social media/online resource. He assists small business owners optimize their marketing efforts through cloud productivity suites and increase their visibility on social media. He is also an authority on podcast generation and audio imaging production

 

Ignite Your List: How To Do Webinars With Hangouts On Air

List building…we all know we have to do it but how much time do we really spend on it?

This year I decided to make it priority numero uno.

As much as I love social media it moves fast and not every update gets seen. When you email your subscribers, you are in their inbox, where the chances of being seen are much, much higher.

Now don’t get me wrong, I’m not dropping social media (not at all!), I’m just focusing my efforts more on my list.

Which brings me to webinars. I love speaking and presenting…I  just don’t love the costs associated with doing webinars (because I was never really doing them enough to justify the costs).

However, when I look at the activities in 2013 that brought the biggest boost to my list..it was hands-down webinars. While guest posting is important to develop credibility, in terms of building your list, nothing really compares to webinars when you consider you have a very targeted list of people who have signed up to receive information and possibly buy from you if you have something to sell.

Webinars allow you to share your expertise and further build the know/like/trust factor with your community.

Running Your Next Webinar as a Hangout On Air

There are several reasons that led me to try out and change to this new technology.

  • Save BIG on webinar fees: Google Hangouts on Air are free! No need to pay high monthly fees, especially if you are not doing webinars very often.

  • Unlimited Viewers. You don’t have a limit on how many people can view your Hangout On Air unlike webinar plans which generally have limits and require more $ for more viewers.

  • Share your screen or share your smiling face. You can make it as casual or as formal as you like.

  • Automatic Recording: Your event is automatically recorded to YouTube so no more dealing with forgetting to record! Your recording is ready for replay right after the event.

And by no means is this a “cheap” alternative, industry-leaders are using this very same method to engage with their community and prospects to make sales!

With Google’s Hangouts On Air, you can take advantage of webinar list-building perks without the associated costs.

Here is screenshot from my recent: “3 Reasons Why You Can’t Ignore Google+ in 2014” webinar that I ran using Google Hangouts On Air.

using google hangouts on air to record webinars

and the chat below:

webinar  using Google Hangouts

using google hangouts for webinars

Results

My goal was to bring new subscribers to my list so I marketed the webinar outside of my existing list and over the series of 3 webinars that I did between late February and mid-March, I was able to grow my list by 35%.  I was not creating new content each time, in fact, it was the same webinar that I would improve upon each time. In terms of time investment, these webinars were around 30 minutes. I plan on experimenting with the time during the next series but the point is..with Google Hangouts On Air you can do them as often as you choose! No need to worry about the recording, either. It gets streamed to YouTube and you can share the recording with your attendees after.

Is there a catch?

Google Hangouts on Air is not webinar software so there are a few steps that you have to do manually. For instance, I needed to setup a landing page, which I did easily using LeadPages:

Screen Shot 2014-03-19 at 3.00.39 PM

I also needed to setup a mailing list in MailChimp to capture the leads and send the subsequent reminder emails to. I subscribed to Chat Roll and used this to engage with attendees during the webinar.

The first time I set it up took me the longest as I had to figure out all the moving parts, however, I made sure to document it because once I did the first one..I was hooked! I am definitely going to be continuing using this webinar-strategy in 2014.

Are you as excited about this as I am? If you want to add webinars to your marketing strategy (without the associated costs), get a copy of my WebOnAir guide which walks you through the exact steps.

Do you plan on adding webinars to your marketing strategy this year? Let me know in the comments!

using hangouts on air to run webinars

{E17} Online PR and Guest Posting with Maggie Patterson

Maggie Patterson joins me today to talk all things PR: How to tell (and find) your story so you don’t sound like everyone else out there, how to pitch and why guest posting is important to build your credibility online (and how to do more of it).

What You’ll Learn In This Podcast

  • How to tell your story (so you don’t sound like everyone else)
  • How to get started with guest posting
  • How to be credible online (and what to watch out for when you’re scoping people out)

 

 

Sites & Resources Mentioned

Entrepreneur to Expert ebook

 


About Maggie

online prMaggie Patterson is a copywriter and communications strategist. She works hands-on with entrepreneurs to help them market their businesses – using content and communications strategies along with copy that converts – to meet business goals. Connect with her at www.maggiepatterson.com