{E30} Getting Started With SEO With Liz Lockard

Does the thought of SEO make you cringe? Do you struggle with what keywords to use and how to understand what your customers are actually searching for? Liz Lockard joins me today to talk all things SEO: why it’s important, why you need it (even if your target market is 90 year olds), and how you can combine social media and SEO.

 

Key Takeaways:

  • Get to know your customers-what they are asking you and how.
  • A “keyword” is just a phrase that you type in Google search.
  • Why optimizing for the same three keywords on every page of your site is a mistake.
New to #SEO? Check out @LizLockard’s tips and common mistakes to avoid #smallbiz.

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Resources Mentioned

About Liz Lockard

Liz-Lockard- Marketing ConsultantLiz Lockard is an analytics and conversion nut who loves helping small businesses get more of the right kind of traffic and turn more of that traffic into subscribers and sales. She’s been featured in the New York Times, Social Media Examiner, Design*Sponge, The Rise to The Top and more. You can find her on Twitter as @lizlockard or on the web at www.lizlockard.com.

Uncage Your Business

{E28} Uncage Your Business and Create Online Products That Sell With Becca Tracey

Becca Tracey from the Uncaged Life joins me today to talk about packaging and selling your services online. Becca talks about the huge shift that came in her business when she realized she was selling the wrong thing, how to sell what your clients are saying they want, how to get inside your customers heads and know what they *really* want.  And when you’re creating new packages, why you should start with one vs many.

 

Key Takeaways:

  • Sell your clients what they are saying what they want.
  • Keep a running list of words your clients use and check if you are using those words on your site.
  • Survey your clients and try to get at least 10 responses to get meaning out of the data.
  • When deciding on what packages and services to offer, start with one. It’s much easier to create one out of thin air vs many!
Stop putting together fluffy #packages that don’t work or #sell ~@Rebecca_Tracey shows you how.

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Resources Mentioned

Are you creating a new package or service? Tweet me @SandySidhu #BusinessIgnite and tell me about it.

About Rebecca Tracey

Rebecca Tracey - uncage your business

Rebecca Tracey is the head/only honcho over at The Uncaged Life. She helps people flaunt what they’ve got and get paid for it like a BOSS. She spends a lot of time hanging off cliffs when she’s not on Facebook. You can get her course about putting together packages and services at 50% off by signing up here.

Carrie Green of the Female Entrepreneur Association

{E26} Carrie Green and How She Grew Her Facebook Fan Page To Over 100K Fans

Carrie Green of the Female Entrepreneur Association joins me today to share how she got started with her business, what led her to start the Female Entrepreneur Association and how she massively grew her Facebook Business Page.

She talks about key things to focus on such as: identifying your core business page, WHY you’re doing, what you’re doing and really understanding WHO your target audience is and what resonates with them. She shared her litmus test and how she decides what content to share on her Facebook page.

Key Takeaways:

  • Why you need to figure out your core business message.
  • The importance of knowing WHY you’re doing and what you’re doing.
  • The litmus tests to decide how to create content that connects with your audience.

 

Pick your platform.  Better to be brilliant at one instead of just ‘ok’ on all. ~Carrie Green…

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Resources Mentioned

Let me know in the comments below the one thing you are going to focus on for the next 30 days.

About Carrie

carrie-bw-field_small.pngCarrie Green is the founder of the Female Entrepreneur Association an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.

Twitter #Hashtags

{E24} The Power Of Hashtags

Have I mentioned that I looove hashtags? Hashtags connect people and ideas and can help your message spread to a larger audience. In this episode, I breakdown why you need to use hashtags and share six strategies to market your business, connect and brand your content.

Key Takeaways:

  • Adding hashtags to your content help spread your message to a larger audience
  • Research the hashtags that influencers in your industry are using
  • Creating a hashtag for your online/offline event is an amazing way to have your event spread to new audiences and allows attendees to connect
#Hashtags are everywhere! Use them to spread your message and grow your #audience.

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Resources Mentioned

I’d love to hear from you! Are you planning on using hashtags for your next live or online event?

{E22} The Entrepreneur Mindset With Amanda Cook

Amanda Cook of Wellpreneur Online joins me today to share how she got started with her business and the importance of mindset as an entrepreneur. We talk what you should do daily to shift from being a “doer” to an owner and the importance of masterminds.

What You’ll Learn In This Podcast       

  • Stop comparing yourself. It’s okay to put feelers out and get an idea of what is happening in your industry but at some point you have to put your head down and do the work.
  • When you get stuck- take a step back and step back into “owner” mode and look at the big picture- what is really important?
  • Surround yourself with like-minded people.

Put feelers out but at some point you have to put your head down and do the work!

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Resources Mentioned

Amanda CookAmanda Cook is an award-winning certified holistic health coach and online strategist for the health + wellness industry. You can get to know more about Amanda at WellpreneurOnline.com