4 Ways Highly Commented Blogs Can Help You Grow Your Audience Online

The other day I was out for a walk in my neighborhood and noticed a man busking on the street corner. He had his guitar out and his case open, ready to accept money from passers-by.

My first reaction was: why is he sitting there? Of all the street corners in the city, he chose the most off the beaten path that got barely any foot-traffic except for the people living on that particular street.

It was quite evident from the $3 in his case that maybe his strategy wasn’t working out for him so well.

This is all going somewhere.. 🙂

It got me thinking about the early-days of setting up your blog, online presence or launching a product.

Whether your website, blog or product launch is 6 weeks or 6 months out, apart from a product and content you also need traffic and an audience.

Sure you can spend time SEO’ing your site (and highly recommended) but you can’t just sit back and wait for the traffic and audience to come, especially in the early days.

You want to play your music and be heard, dammit!

I hear you!

Go Where The Conversations Are Already Happening

While it is great to produce massive amounts of content (just like I’m sure the busker was playing good music), without an audience and engagement it can feel a little lonely.

Agreed, you need awesome content for people to read when they visit your site but there is also significant value in spending time where people you can help already are.

Tons of conversations are happening all over the social web and here’s why you need to:

Hang Out On Popular Blogs

These sites attract comments like bees to honey. They are well-established and as soon as post goes up the audience is ready to engage and share their thoughts.

What you can gain from spending time on these blogs:

  • Observe: See what types of problems other people in your niche are having and how they are talking about them
  • Share your expertise by replying and offering value
  • Connect: and build relationships with other bloggers and find new blogs
  • Attract: Show up often enough with your quality comments and you will attract people to your site
  • Ideas: Comments are an idea gold-mine..a lot of people ask questions about how to do something/advice and chances there are other people with the same problems and questions.

Bonus: Get on the radar of the actual blogger (although this probably would take longer on a highly visited site) but not impossible if you do it right.

Note, you don’t have to do this on hundreds of blogs and spread yourself too thin. Choose a few that are well-known in your niche and make it a point to visit and engage regularly.

I spent some time in the comment gold that is Marie Forleo’s site, just reading and replying to comments when I had something valuable to contribute.

I connected with new people, discovered new blogs and got ideas for future posts where I could address some of the questions that people were asking.

And by leaving insightful comments, I must’ve piqued some people’s curiosity because I got traffic and signups to my newsletter! #win

Don’t be that lonely busker who is open for business but still waiting for visitors..go where the action is!

Woud love to hear your thoughts! Leave me a comment!

Episode 10: Overcome SEO Overwhelm With Tennille Hopper

An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs just like yourselves who have taken the leap to follow their passion and create their own work & lifestyle. They share their expertise: tips for success, tools they use and valuable things they have learned along the way.

This week I had the pleasure of interivewing Tennille Hopper of Pretty Little Pixels where she shares tips on how to get started with search engine optimization and brings clarity to a subject that causes many entrepreneurs overwhelm.

Watch the video below where Tennille covers SEO basics and provides valuable tips!

 

 

Key Takeaways On Getting Started With SEO:

  • Why your website needs SEO to attract your ideal customers
  • Craft your keywords around your target market and ideal customer profile
  • Using the Google Keyword Tool to figure out search volumes around specific keyword/phrases
  • The benefits of blogging and how it creates fresh search-friendly content
  • Why you can’t just ‘Set it and Forget it”
  • Download a copy of the SEO Cheat Sheet.

Thank you Tennille!

About Tennille Hopper

 

seo for solopreneursTennille Hopper, president and principal designer of Pretty Little Pixels, is an expert designer and digital marketer who has received accolades for her million-dollar branding campaigns, creative design work and strategic Internet marketing plans. Pretty Little Pixels offers high-quality print and online design and marketing services at reasonable prices.

 

Enjoy Unstoppable Entrepreneur? Want to be featured or recommend someone? Email me at sandy@sidekickpm.com.

{Making The Ask}: How Asking Got Me A Free Ticket To TEDx Cape Town

This is a guest post by Angela Horn

I was one of the fortunate few that got to attend TEDx Cape Town recently. Our budget didn’t allow for the luxury of spending R600 on the event, so I decided to go out on a limb and ask for a free ticket in return for a review.

This ‘just ask and see what happens’ side to my personality was non-existent until just a few months ago, so while I’m definitely becoming more brazen in my requests, I still find myself a little surprised when I receive a ‘yes’ for my efforts.

Especially when it’s of the straightforward, no questions asked variety.

I’ve always been more wallflower than dance floor Daisy, a trait I most certainly inherited from my mother. Whenever she found herself lacking in courage my mom would explain it away by saying that she’d always been a little backward in coming forward.

I believe that her attitude was born as a direct result of the two women who influenced her life the most. Her mother, a post lady in World War II and a formidable lady by any standards, and her mother-in-law, a stoic Boer vrou (farmer’s wife) who impressed upon her the importance of accepting her lot in life and never asking for more.

It’s no wonder I didn’t think it okay to ask for anything.

But then I came across Annette Saldana and everything changed. Through her website, The Art and Science of Making Irresistible Requests, she is inspiring women to ask for what they want.

“Success isn’t something you wait for. It’s created with every request.” – Annette Saldana.

I signed up for her 30-Requests-in-30-Days Challenge, and the rest, as they say, is history. She warned that asking could get addictive; that once you start you won’t want to stop. Boy, was she ever right about that.

So often as women we feel that we don’t have the right to ask, that it’s somehow not okay and that we should just, as my mother was taught, accept our lot in life. The thing is, not only is it okay to ask, we live in a day and an age where it’s imperative that we do.

What did I learn from attending TEDx Cape Town 2012?

Well the very first thing I learnt is that I really need to get myself a Smart Phone. I currently have a R150 Samsung that, were I to lob it with any degree of accuracy, it might serve to momentarily stun a Daschund. To be fair though, I can also make and receive calls on it.

What I can’t do, however, is tweet about where I am and what I’m up to. So while everyone around me was hashtagging to their heart’s content, all I could do is watch in envy as their comments scrolled up on the screen during the breaks. I’m an avid tweeter when in front of my laptop, so you can imagine my frustration.

We arrived to find the Baxter Theatre’s foyer humming with excitement. Hundreds of people were milling about, queuing to register and waiting at the bar to get a much-needed caffeine hit. Nine am is early for Capetonians, even forward thinking socially conscious ones.

A final call warned us that the conference was about to start, so we raced upstairs to take our seats in an already packed auditorium. By the time the doors closed there wasn’t an empty seat in the house, no mean feat for a rainy and blustery weekend morning in the Mother City.

Justin Beswick, co-organiser and emcee, kicked things off and pretty soon we were watching BrenĂ© Brown, aka Vulnerability TED, talk about shame. Sporty and I had already seen this talk, but watching it again with 700 like-minded peers made the experience that much more enjoyable. I’ve never had occasion to say this before, but the energy in the room that morning, and indeed throughout the day, was palpable.

The TEDx Cape Town crew had lined up a host of phenomenal speakers from a wide variety of backgrounds to entertain us, but more importantly to make us think. There were 20 bright and colorful minds in total and I can honestly say that out of all of them there was only a very small handful that didn’t have me utterly entranced.

Mbali Vilakazi captivated the audience with her moving, poetry inspired, piece in which she explained how words literally transformed her life.

Errorthoughtical Engineer, Peter Greenwall, had everyone in stiches as he explained how to upcycle failure into material for innovation by asking “Why the fail?” instead of WTF?!

The amount of social change projects we heard about during the day was really heartening. From Lauren Gillis, a social entrepreneur making a difference one bead at a time to Arthur Attwell who, through a project called Paperight, is giving people in outlying areas quick, easy and affordable access to books, creating small business opportunities, and at the same time ensuring that the publishers still make a profit.

So many truly remarkable South Africans, and all of them doing equally remarkable things. I left TEDx Cape Town on Saturday humbled to live in a country so alive with possibility.

What we play is life; so let’s go do that.

Angela Horn is a Cape Town-based freelance writer, lifestyle blogger and public speaker. Feel free to stalk her on Twitter or harass her via email. Alternatively you can just head over to Mostly Mindful and sign up for her bi-monthly minimalist missives.

 

 

Episode 9: Turning Ideas Into Action And Launching A Product With Natalie Sisson

An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs just like yourselves who have taken the leap to follow their passion and create their own work & lifestyle. They share their expertise: tips for success, tools they use and valuable things they have learned along the way.

This week I had the pleasure of interviewing Natalie Sisson of The Suitcase Entrepreneur live! Natalie shares with us the details of her first product launch, her advice for those just starting out and her biggest initiative yet!

Watch the video below.

 

 

Key Takeaways On Launching Your First Product:

  • Be specific about the outcomes you want and taking yourself seriously.
  • Ask yourself when developing your product, “Who am I serving?” “Am I doing it in the best possible way?”
  • The importance of starting your idea and building on it as you go.
  • Invest the time, money and plan so your product looks good!

An idea is just an idea until you put it out there and take action.  Click to Tweet

And Natalie’s latest product launch:

$100 Change initiative

product launch tips for solopreneursAbout Natalie Sisson

Natalie Sisson, The Suitcase Entrepreneur, shows you creative ways to run your business from anywhere. She’s travelled to over 56 countries, biked across Africa and raised over 12K for WomenWin and is passionate about entrepreneurship.

 

Enjoy Unstoppable Entrepreneur? Want to be featured or recommend someone? Email  me at sandy@sidekickpm.com.

{Launch it} 5 Tips To Getting That Product Out Of Your Head And Into The World!

Thinking of that product that you just want to launch but unsure where to start? Here are five tips that will help you get that product out of your head and out into the world.

product launch tips for solopreneurs

1. Think Big. Start Small.

If you’ve been reading this blog regularly, you’ll know that I’m a big advocate of the K.I.S.S philosophy (Keep it Short and Simple)…and if you haven’t well then happy to have you here 🙂

Which is not to say you can’t have a BIG idea but for your first product you may want to take a SMALL bite out of that bigger  product. And then work iteratively, adding more to your product over time.                                            

I say this because launching your first product (whether it’s a course, ebook, webinar, teleclass,  blog, website) involves more than just creating the acutal product but the whole marketing aspect as well.

2. Don’t reinvent the wheel.

This is one of the lessons that was drilled into our heads first semester of Software Engineering. Build on top of and use existing solutions rather than starting from scratch.  While our profs were talking about coding, this can pretty much apply to anything!

For example, are you thinking of developing a membership site? You don’t have to get one custom developed but rather you can use existing plugins and platforms to  launch your membership site.

Too often people let technology, money and skills be a barrier to entry when it comes to starting their projects. But it doesn’t have to be!  You’d be surprised at how much is available out there to use and build on at no-to-low cost. And it’s a great way to start validating your ideas and once you start earning money you can invest in higher-priced solutions.

The same goes for your first website; you don’t need to shell out big bucks to have something that looks good and reflects your style. There are plenty of afforadable templates to choose from that can be tweaked and customized to reflect your needs. And then when you start making huge amounts of $$ and your products are selling out, reinvest and get that website you’ve always wanted 🙂

3. Work on your strengths, get help with rest

If transcribing is not your thing then get help to doing it! Logos, or ebook covers not your speciality? Use a site like Fiverr or Elance to get you started with outsourcing.

Trust me, I’ve wasted enough hours doing things that would take someone else more qualified in that area much less time.

Not to mention, it also opens the possibility to develop product ideas that you normally wouldn’t do because you think it’s outside your skillset. And you’d be surprised at how little you can spend and get quality work. Remember time = money and your time is valuable. And that you do have to spend some money to make money!

Alternatively, see if you can barter and do an exchange with someone in your network.

4. Pick a date and start!

It helps having a date to work towards and get you to start taking action. As simple as that. Put it on the calendar, tell your friends, post it on your Facebook wall but most of all, commit to taking action and start breaking down what you have to do into goals and milestones.

And lastly, adopt the mentality,

5. “Done is better than Perfect

Sorry perfectionists, but you have to let go! Yes, you still want to provide a valuable product but you have to get out of the “it has to be perfect mindset”. You can tweak and improve as you go.

I’ve worked with too many people who are hesitant to hit publish on their first blog post, worried about what people may think and that it may not be their ‘best’ work. I have to remind them that it’s a process and that you won’t be getting tons of traffic to your site on day 1!

Finally, follow Seth Godin’s advice and “just ship it!”

Overcome those fears, and get that product out. And then do it again 🙂

Anything stopping you from launching your product? Leave a comment and let me know!

Enjoy this post? Please like, tweet, pin!

 

Image Source: dorothyjeannegoods.com via Pinterest