[Business Ignite] Book Review: QR Codes Kill Kittens by Scott Stratten

Book Review time! In today’s episode, I review Scott Stratten’s new book QR Codes Kill Kittens and share some of my key takeaways. QR Codes Kill Kittens is a short read with tons of examples of email marketing, social media and QR codes gone wrong.

What You’ll Learn In This Podcast  

  • Think about how you are using technology and if your audience/customers are ready for it
  • Consider the user experience: does a QR code on a door make sense? Or on a billboard on the highway?
  • If you open a social media account: whether it is Twitter, Pinterest, Google+ or Facebook don’t just “set it and forget it”, plan to engage or don’t open an account at all!

Sites & Resources Mentioned

  • QR Codes Kill Kittens
  • Scott Stratten’s Keynote at New Media Expo: Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground

 

If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!

email marketing lead generation

[Business Ignite] Grow Your Email List Massively in 2014 With Staci Ann

List building! Today I am joined by list building and sales funnel coach, Staci Ann of StaciAnn.com and we talk all about how to grow your list, the different techniques you can use and the the technique that she used to massively grow her list in just 90 days. We also talked about the importance of having a very targeted offer and how to do follow-up right. 

What You’ll Learn In This Podcast

  • Why you need to create a compelling offer
  • The importance of follow-up and creating an auto-responder series
  • How a small engaged list can still help you grow your business

Sites & Resources Mentioned

 

If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!

About Staci Ann

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Staci Ann is a list-building and sales funnel coach who helps entrepreneurs design a sales funnel ATM that attracts your ideal clients to your products on autopilot so you can spend less time “selling” and more time enjoying your luxurious lifestyle. Connect with her at StaciAnn.com

[E09] Email Marketing Mistakes. #3 Is My Biggest Pet Peeve.

It’s pet peeve time! In today’s episode I share my email marketing pet peeves.

I bring you:

3 Signs You’re Doing Email Marketing Wrong

Unsubscribe? What unsubscribe? Exactly.

Holding people hostage to your mailing list is not going to get you anywhere. Especially if they never opted-in in the first place.

It’s 2014, if you *still* don’t have an unsubscribe button on your email marketing messages you are doing it wrong.

And I’m not trying to be cute. You really are doing it wrong. As in- it’s not legal.

Automatically adding me to your mailing list.

Handing you a biz card at a networking event is not the equivalent of me signing up to your mailing list.

Please, don’t automatically add people. We have to choose to opt-in.

And.. if you’re going to add me to your mailing list (without my permission) let me at least get off, easily, k? (see point one). None of that hit unsubscribe and then ask me to re-enter my email address and then count from 10-1 backward business. Keep it simple.

Email marketing without an email marketing service is not email marketing.

Say that 5x fast.

See point above. Adding hundreds of people to an email message (don’t get me started on the ones that don’t BCC) and telling them about your latest/greatest widget/blog post/sale/telesummit/FINAL OFFER OMG  is *not* email marketing.

Stay classy and sign up for a service like Mailchimp (and it’s free).

Do it right or don’t do it all.

And this.

The Email/Facebook/Twitter/’insert other social media’ Bomber

In the history of mankind has this approach ever worked? This is the offline equivalent of a sleazy-car salesman or the telemarketer who is trying to sell you a device that you can plug in to your outlets to ‘save electricity’. I kid you not.

I mean seriously?! I’ve got nothing better to do than vote for a complete stranger..EVERY DAY of OCTOBER. Why not the rest of the year?!. #lesigh

Don’t be *that* guy. Don’t do online what you wouldn’t do in real life. Unless you are in the business of annoying people, it doesn’t work.

Any other email-marketing faux-pas you’d like to share, let me know in the comments!

 

Tips to Better Blogging

[Business Ignite] 3 Tricks To Better Blogging With Jules Taggart

Jules Taggart of amp&pivot joins me on this episode to talk all things blogging. We talk about finding your voice so you can standout online, how to keep finding new things to blog about and measuring your success.

What You’ll Learn In This Podcast

  • How to create content that doesn’t sound like everyone else’s
  • Why finding your voice is a process (and doesn’t happen overnight)
  • And the importance of talking to your customers like your friends

 

Sites & Resources Mentioned

 

If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!

About Jules Taggart

Jules 150x150Jules is the founder of amp & pivot, a content marketing agency and has started a BLAH Rebellion, showing entrepreneurs and small business owners how to tell their story in a bold and unforgettable way.

Systems in Business

[Business Ignite] How To Create Systems In Your Business With Natasha of SystemsRock

In this episode, I sit down with Natasha Vorompiova of Systems Rock. She shared how she got started with her business and how she realized the importance of creating systems in her business similar to how she worked in the  corporate world. Natasha shares really great tips on how to easily get started.
TheBusinessIgniteShow

What You’ll Learn In This Podcast

  • A system doesn’t haven to be complicated but rather a repeatable process of how you do things and produces the same results
  • Consistency of doing 3 things every day pays off really well
  • Everything that happens regularly can be turned into a process documenting as you go easier than on the spot

 

Sites & Resources Mentioned

If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!

About Natasha aka SystemsChick

Natasha Vorompiova, founder of Systems Rock.Natasha Vorompiova is the founder of Systems Rock where she breaks the stereotype that systems are just for big enterprises and put damaging constraints on creative spirits. Her unique approach nourishes the creativity of entrepreneurs while helping them establish the essential foundational systems that will enable their businesses to truly flourish. Grab your FREE copy of ‘Systems Chick’s Guide to Transforming Busyness Into Business’ at SystemsRock.