content marketing

{E48} Fast Fix Fridays #12 Should I be posting the same content on all social networks?

In this episode I answer listener question- “Should I be posting the same content on all social networks every day?” I talk about Twitter Analytics, Facebook insights and Google Analytics and how you can use these to test and look at metrics to see which content is best suited for your audience.

Resources:

 

Have a question for a future episode? Leave me a voicemail at https://www.sandysidhumedia.com/live or tweet me @SandySidhu

profile picture - Natalie

{E47} 3 Secrets To Awesome Online and Offline Networking With Natalie Cutler-Welsh

Natalie Cutler-Welsh of Go To Girl Social Media and Networking joins me today to talk about online networking and how to make the most of it.

We talk about profile pics (and how they should look like the current you and not the 10 years ago you), following up with contacts you meet both online and offline with a contact management system (and not just adding them to your email list) and more!

Key Takeaways:

  • Your profile picture should be a good representation of you.
  • Don’t be afraid to reach out to people for advice/mentoring.
  • Have a goal when you go to networking events: I want to connect and follow up with “x” number of people.

Resources:

Tweet me @SandySidhu #BusinessIgnite and let me know how you are going to up your game online.

About Natalie Cutler-Welsh

Natalie Cutler-WelshNatalie Cutler-Welsh is the founder of Go To Girl Social Media and Networking where she loves to connect people, help to shine the light on your business and inform and inspire through her blogs, podcast, networking events and coffee groups. You can find her online at Go To Girl Social Media and Networking.

 

email marketing peeves for blog

{E46} Email Marketing Pet Peeves Part 2

In this episode, I share my latest email marketing pet peeves which happens to be the “Oops, wrong email” tactic that a lot of internet marketers are using these days. Is this an attempt at getting higher open rates? Seems like it.

Key Takeaways:

I turned to my community to ask them what they thought:

Resources:

Tweet me @SandySidhu #BusinessIgnite and share your biggest email marketing pet peeves.

signature program

{E44} Creating Your Signature Program in 6 Easy Steps With Janet Kafadar

Signature Program Specialist Janet Kafadar joins me today to talk all about creating your first signature program online. She shares how she first started out as a VA but soon realized that wasn’t her thing, but rather she wanted to focus on helping people launch. She identified a gap in the market seeing that there was a lot of information about launching but a gap between going from the idea and creation side of things.

A signature program is unique to you and sets you apart from your competitors and there is no right time to create a signature program.  There is nothing wrong with starting small with small products and growing from there.

 

Key Takeaways:

  • A signature program is unique to you and sets you apart from your competitors.
  • Start by creating a statement: what are your ideal customers painpoints and concerns? What is the outcome?
  • Write down 8-10 learning objectives.
  • Map out content first, technology comes later.

Resources:

Have you signed up for the weekly ignite? Get actionable marketing tips every week https://www.sandysidhumedia.com/igniteweekly

I want to hear from you! Are you creating a signature program? Tweet me @SandySidhu #BusinessIgnite and let me know

About Janet Kafadar

Janet Kafadar - Signature Program SpecialistJanet Kafadar helps entrepreneurs create a biz and lifestyle they’ve ALWAYS desired to give you: more TIME, more MONEY and to reach more people. She is on a mission to help you find ways to help your clients more but work less. Connect with her at JanetKafadar.com

webinar guide

{E43} Fast Fix Fridays #10 Creating Webinar Content Without Giving It All Away

This week’s Fast Fix Friday episode, I answer a listener question regarding webinars. The question: I want to do webinars but how do I create my content without giving it all away and leaving some interest in my products and services?
When I create my webinars, I focus on the WHY and my products/services are the HOW. For example, in my recent webinar series Create, Promote and Profit With Webinars I talk about the 6 reasons why you should do webinars and while I do touch upon the techy aspects of how to do it, it’s not my entire focus.

Key Takeaways:

  • Focus on the WHY and sell the HOW
  • People should walk away with enough information to go out and get started but if they are interested in more and want to get help with the actual HOW which is in my case setting everything up I offer them my DIY Webinar Guide.

Resources:

Have a question for an upcoming episode? Tweet me @SandySidhu, leave me a Speakpipe or send me an email hello@sandysidhumedia.com