Book Review time! In today’s episode, I review Scott Stratten’s new book QR Codes Kill Kittens and share some of my key takeaways. QR Codes Kill Kittens is a short read with tons of examples of email marketing, social media and QR codes gone wrong. What You’ll Learn In This Podcast Think about how you are using technology and if your audience/customers are ready for it Consider the user experience: does a QR code on a door make sense? Or on a billboard on the highway? If you open a social media account: whether it is Twitter, Pinterest, Google+ or Facebook don’t just “set it and forget it”, plan to engage or don’t open an account at all! QR codes, email marketing and social media fails. Don’t make these mistakes! #socialmedia #smallbiz Click To Tweet Sites & Resources Mentioned QR Codes Kill Kittens Scott Stratten’s Keynote at New Media Expo: Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!
