An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs who have taken the leap to follow their passion and create their own work & lifestyle. They share their expertise: tips for success, tools they use and valuable insights they have learned along the way.
This week I had the pleasure of speaking to entrepreneur Nicole Longstreath, a Wardrobe Strategist and founder of The Wardrobe Code. She shared how she got started as a wardrobe strategist, found her business sweet-spot and took her business global.
Watch/Listen to the video below and share your feedback in the comments!
Key Takeaways:
- Really get clear on your service offerings and what makes you different
- Get clear on who your potential customer is- what keeps them up at night?
- Beta-testing your product is critical especially if you are creating something unique
- Listen to your customers- they will help guide your product creation process and provide insights for new products
Resources Mentioned:
About Nicole Longstreath:
As a wardrobe strategist, Nicole helps her clients uncover their unique style and build wardrobes they love at a sensible cost. She believes that having a strong personal brand is within reach for anyone who wants it. It doesn’t require starting over or spending a fortune – just a commitment to yourself. Find her online at The Wardrobe Code, on Twitter and Facebook.
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I love this interview. Having been through Nicole’s Style Camp, I can say that it has made a HUGE difference in the way I present myself and how I feel about fashion.
Thanks Jules!
I feel quite strongly about beta testing and minimal viable products so it’s really cool to see how peeps in different industries are doing it.
Thanks for your comment!
The beta-testing in conjunction with listening to your customers feedback so you can adjust to better fit their needs is spot on!
Absolutely agree, Krystina!
Without feedback and continual testing we are working in the dark and launching to thin air!
Thanks for your comment!
Loved this Sandy & congratulations Nicole on taking your business global! This was a fabulous example of how a business that I would have thought would not translate well to an online environment has done so beautifully!
Thanks for your feedback, Claire!
I agree, I really enjoyed hearing how Nicole innovated and has managed to take her brand global.